Award Categories 2023

Private Developer of the Year

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This award will focus not only on the design and quality of the properties built,
but also on all aspects of the developer’s performance.

Challenging accepted norms of what the increasingly discerning first time buyer market wants from a new home, makes Life Less Ordinary (L-L-O) stand out from the crowd. A boutique property developer specialising in creating well-designed, considered and exceptional new homes, L-L-O began by utilising PDRs to convert derelict offices into modern residential apartments across Zones 3-6 of London, in areas offering the perfect mix of local amenities and strong transport links. This is particularly important for young professionals for whom proximity to leisure and retail is on a par with ease of commuting into the capital. An L-L-O home recognises that a high-specification finish and a functional layout is more important to its target market than redundant hallway space or enclosed kitchens. As such, open-plan living areas are accented with bespoke German kitchens, and homes feature luxury bathrooms and creative colour palettes.

Putting customers at the heart of everything is the key to Bellway’s trusted reputation as a developer of quality homes, with the homebuilder having helped 3,000 first time buyers step on the property ladder since 2021. Customers & Communities and Quality & Safety are two key priorities within the company’s “Better with Bellway” strategy. Excellence in construction and customer satisfaction has led to Bellway retaining five-star builder status with the Home Builders Federation for the seventh consecutive year. Bellway’s Customer First programme is driving further improvements to customer service, while ambitious goals have been set to raise the quality and safety of work to even higher levels. First time buyer Ella White said, “Bellway stood out to us straight away. They were on top in terms of quality of their builds and customer service. Susan and Fiona in the sales office were brilliant and the assistant site manager, Andy, has been amazing.”

Weston Homes, whose motto is “Built with Passion, Delivered with Pride”, delivers quality properties in London and the South East and has won numerous industry awards. Its in-house architectural team combines traditional craft skills with modern methods of construction to create beautiful, energy-efficient homes, such as Abbey Quay in Barking, praised by planners for its design quality. The company’s £40m off-site construction complexes fabricate fully insulated structural wall panels, wardrobes, bathrooms and wall panels, ensuring flawless finishes, customer choice and enable higher quality fixtures and fittings. All properties have a boiling water tap, microwave, dishwasher, fridge-freezer and washer-dryer. Buyers can personalise their home, choosing the worktop, cupboards, vanity unit, tiles and carpets – within the price. Stunning marketing suites, with furnished apartments and scale models, help buyers choose; while initiatives for first time buyers and dedicated customer service ensures they are cared for every step.  

Together with its affordable homes registered provider Square Roots, which provides aspirational and affordable solutions to get on the property ladder, London Square builds flourishing new neighbourhoods across Greater London, delivering much-needed homes and bringing communities together. It transforms often neglected areas to create well-connected places that offer private, affordable, build-to-rent and commercial properties where the whole community can thrive. London Square meticulously considers each land opportunity to ensure high standards of build are met, while also creating exceptional places and communities. Passionate about making high-quality homeownership accessible for everyone, Square Roots schemes offer the opportunity to secure a home with a lower-level deposit using shared ownership. Also offering well considered incentives across private sale developments, the London Square Group offers homes that are uncompromising in design, specification and location.

Affordable Housing Provider of the Year

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This award will go to an organisation that has shown innovation in the way it designs, builds and markets its properties as well as offering a variety of services which can help first time buyers on to the property ladder.

Metropolitan Thames Valley Housing (MTVH) formed in 2018 when Metropolitan and Thames Valley Housing merged. It owns or manages 57,000 homes across London, the South East, East Midlands and East of England, is a member of the National Housing Federation and currently Chair of the G15, which represents London’s largest housing associations. MTVH not only offers affordable rent and open market sales, but has a dedicated home for shared ownership via its SO Resi brand. Constantly innovating, SO Resi’s sister brand SO Flexi will release its first London Living Rent and Rent to Buy units this year, which will provide a crucial foothold in the renting to homeownership pipeline for first time buyers. In a further bid to increase the supply of affordable homes, MTVH continues its focus on forging strategic, dynamic partnerships through its established SO Resi Partnerships arm to help buyers find a home while supporting the market and working with other organisations to bring homes into use more quickly.

Helping an impressive 1,465 buyers get on to the property ladder last year through shared ownership and Help to Buy, L&Q is committed to helping make homeownership an affordable and accessible option for as many first time buyers as possible. Showing how accessible the shared ownership scheme can be for first time buyers in the capital and beyond, the average deposit for an L&Q home in London is less than half the capital average – with a whopping 754 purchasers buying a home on their own – with deposits from just £3,250. Showcasing the long-term investment and security offered by a shared ownership home, an impressive 400 residents staircased with L&Q last year, some to full ownership. L&Q is also set on building and investing in communities, including delivering much-needed transport infrastructure for one of the UK’s most important housing developments, Barking Riverside.

Plumlife Homes is a profit-for-purpose housing organisation that has been helping people with affordable homeownership for over 20 years. Some of Plumlife’s specialities include the development, sales, and marketing of shared ownership homes. For Plumlife, it’s not just about helping people on to the property ladder, the organisation is led by a purpose to help people and create great places to live. Over the past 12 months, Plumlife Homes has transformed to help people who need to access affordable homes. They have rebranded and launched a new customer-centric website to better communicate with people, shifted the build of their properties in response to people’s behaviours, launched a shared ownership resale agency called Plumlife Move, continued to offer incredible support to first time buyers and much, much more!

Guinness Homes is part of The Guinness Partnership, founded over 130 years ago and one of the largest affordable housing and care providers in England. Guinness is committed to providing as many high-quality affordable homes as possible, and the housing and care services that customers most need. Guinness Homes manages the new build shared ownership and outright sale pipeline across England, with far reaching coverage: as far down in the South as Exeter and Brighton; to London in Bromley-by-Bow, Tolworth and Hornsey; East to Southend-on-Sea; West to Bristol and Gloucester; to up North, in Leeds and Crewe. With an ambitious development programme of 2,500 homes in the works – featuring use of sustainable modular built homes, marketed with grassroot community engagement projects, helpful FTB financial incentives, and a dedicated after-care support service, Guinness Homes are determined to bring affordable quality homes to everyone. 

Best Small Development

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This award will be given to small developments that have used the best design and quality to create desirable, affordable and inspiring environments in which people wish to set up their first home. The award is for schemes of fewer than 30 homes.

Iveldale Drive offered 10 beautiful two, three and four bedroom homes, a development consisting only of shared ownership properties, with each home designed with comfort, convenience and style in mind. All homes complemented the local landscape; featuring a traditional exterior finish with varying styles of brickwork, rendering, cladding and windows, with an environmentally friendly timber frame. The interior of the homes offered modern design and quality for all the contemporary family’s needs. The 10 new homes on the development offered privacy, which appealed to the target market who were all looking for a local “forever” home. The site had previously been used as a health centre, but this was replaced in 2012 with a new health centre, the building became derelict and the site was left unloved. In purchasing the land in 2021, settle made a commitment to ensure local people had the opportunity to purchase brand new affordable homes through shared ownership.

Plumlife is delighted to present Mabel Gardens in Lancaster. The development includes a contemporary collection of 14 homes which were made available to purchase through shared ownership at the end of 2022. Mabel Gardens is an ideal place for people who are looking to reside just outside of the city centre in a beautiful new home. A majority of buyers at Mabel Gardens are from the local area, proving that these affordable shared ownership homes have helped community members step on to the property ladder. Plumlife researched into demographics and demand within the local area and as a result, Mabel Gardens is offering a mix of homes ideal for families and those looking to downsize or own a smaller property, which was the identified target market. Each contemporary home is energy efficient, considering future ambitions for net zero while ensuring residents can save money on their bills.

A small development having a big impact on the Colchester property scene, Abbey Corner is a collection of 25 two and three bedroom family homes set in a sought-after area where homeownership has decreased over the past two years, according to the Government Census. Available exclusively through shared ownership, the development by Peabody offers truly extraordinary properties for first time buyer families looking to find their forever home in the quintessential English town. Designed by Hunters Architects, the development is built around traditional family friendly street scenes, interspersed with pockets of landscaped greenery featuring native flowers, trees and shrubs. A natural extension of the local community, Abbey Corner marries green space with Colchester’s distinctive character and architectural language, taking its identity from the surrounding area. Available in an impressive five different layouts and designs, from traditional two bedroom houses to three-storey homes with multiple parking spaces, Abbey Corner offers a unique mix of housing to create the true community feel families seek. 

Best Medium Development

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This award is for developments of 31-80 homes that have used the best design and quality to create an affordable, desirable and inspirational environment and that has provided additional facilities to benefit the local community and surrounding neighbourhoods. These homes are on large developments in a mixed-tenure environment or stand-alone development

Offering first time buyers affordable homes in an outstanding central London location, Latimer, the development arm of Clarion Housing Group, introduces Alta at Consort Place. The 44 one, two and three bedroom shared ownership apartments are situated over the highest eight floors of the cutting-edge high-rise building within Canary Wharf’s newest neighbourhood. Consort Place also offers a wealth of new amenities including cafes, a community centre, an international hotel and a charming Victorian pub. Buyers at Alta can enjoy an enriched lifestyle, with a residents’ lounge, workspace areas and landscaped terraces. Stepping outside this municipal oasis brings residents to the lively centre of Canary Wharf. The renowned business district includes five shopping centres, more than 20 green spaces and exhilarating event venues. Jubilee and Elizabeth Line stations, and South Quay and Heron Quays DLR, are all a short walk away, as is the river bus from Canary Wharf pier. 

Since its launch, the 49 shared ownership apartments at Notting Hill Genesis’ Woolwich Reach have proved popular with first time buyers, as a striking waterside development in an emerging part of east London’s Royal Docks. Contemporary open-plan homes feature a specification designed for first time buyers – including energy-efficient underfloor heating and window blinds; integrated appliances; and floor-to-ceiling dual-aspect windows with stunning water, park and city views. Spacious private balconies are complemented by the development’s landscaped communal garden, maximising river views. Adjacent to leafy Royal Victoria Gardens, restoration of the riverside pathway has improved important public access to the popular Capital Ring walking route. With prices starting from £95,000 for a 25% share, homes have provided a real opportunity with young professionals, couples and families – many renting locally – who champion the development for its fast transport connections, stunning location, and huge potential in a largely untouched part of the Thames. 

Set within a sought-after residential area, Square Roots Kingston is an outstanding boutique development offering 41 one, two and three bedroom shared ownership apartments and 11 affordable rent properties, surrounded by woodland and landscaped green spaces. Available from affordable homes registered provider Square Roots, which is backed by award-winning developer London Square, this stunning development enjoys a well-connected location near Norbiton station, Richmond Park and Kingston-upon-Thames. Designed to offer aspiring homeowners an attainable way to own a high-quality property within a prime location, this development offers spaciously designed apartments complemented by a superior specification. Ideal for first time buyers, this pet friendly development includes landscaped communal grounds, play area, allocated parking and cycle storage. With an impressive EPC B rating, energy-efficient features include air-source heat pumps to selected homes, electric car charging points and photovoltaic panels.

Best Large Development

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This award is for developments of 81 or more homes that have used the best design and quality to create an affordable, desirable and inspirational environment and that has provided additional facilities to benefit the local community and surrounding neighbourhoods. These homes are on large developments in a mixed-tenure environment or stand-alone developments

At Barking Riverside, L&Q is offering new buyers exceptional value for money, design-led homes and impressive transport links in one of the country’s most exciting new developments. Barking Riverside is a major placemaking project of over 10,000 homes, public facilities, and commercial and leisure amenities, on the banks of the River Thames in east London. Delivered by Barking Riverside Limited (BRL), a joint venture between housing association L&Q and The Mayor of London, the development is quickly proving a first time buyer hotspot. The addition of a new Overground station and an Uber Boat pier by Thames Clippers have made the area even better connected and more enticing for buyers. Facilities promoting a strong sense of community include The Wilds, an award-winning multi-purpose building serving as a community hub, alongside open spaces and five schools (with two more to come). With a range of homes for shared ownership and outright sale, deposits for L&Q’s homes at Barking Riverside start at £4,063 – truly affordable for first time buyers.

Barratt and David Wilson Homes’ Harbour Place is an exceptional example of how a development showcases sustainability at its heart without compromising on style and comfort. Located between Drayton and Bedhampton, the dual-branded development comprises 320 attractive two to four bedroom homes, built to a high standard with a 10-year NHBC warranty and a Built for Life stamp of approval. With more than 30.5 acres of green space, the development is home to 31,000 bee-friendly shrubs and trees, 15,682 new sapling hedgerows, nine acres of wildflower meadows and six biodiversity areas with ponds. The homes are 63% more energy-efficient than a traditional home and each has advanced systems and smart technologies. The properties hold an energy-efficiency rating of either A or B, a level of energy efficiency shared with just 3.1% of existing homes. 

Bringing premium specification to a tranquil setting, Esquire Developments proudly presents Woodlands, a completed development of 94, two to five bedroom homes in Cliffe Woods, Rochester. As one of Esquire’s largest developments to date, Woodlands provides the foundations of futures, with a select range of private and affordable homes and bungalows alongside newly built office spaces, a nursery and community play area. Perfectly placed in the Cliffe Woods, Woodlands is surrounded by open countryside, ancient woodland and existing neighbouring communities. The housing mix was chosen to complement the existing surroundings of the development, and to also reflect the vision of the existing local community, which was taken into consideration during the consultation phase. House types range from two to five bedroom bungalows, apartments and houses, and 23 of the homes were affordable (shared ownership/affordable rent) housing which was provided by mhs Homes. 

A former tobacco factory, Factory No.1 is an award-winning development of 284 conversion and new build apartments in Bristol’s up-and-coming Bedminster area. City & Country has converted and lovingly restored the Grade II listed Victorian tobacco factory which is set around beautifully landscaped private courtyard gardens. Whether looking for a characterful property, or a more modern apartment, this high-quality development presents a fantastic opportunity to first time buyers looking for an affordable step on to the property ladder. Ideally located for Bristol City centre and speaking directly to a generation of first timers, this unique conversion development is unlike any other in the area.

Part of Battersea Power Station – one of London’s most iconic and historic landmarks as well as one of the most prominent new neighbourhoods in the UK – New Mansion Square is a beautiful collection of studio, one and two bedroom shared ownership homes. New Mansion Square gives first time buyers an affordable route to homeownership and offers them so much more than just a place to live, in a prime Zone 1 location. Meticulously designed for modern living, these contemporary homes border around a central garden square, which provides a beautiful backdrop to everyday life. Offering a unique sense of community, the development hosts a dedicated concierge service designed to help effortless living – from collecting parcels, holding keys, to helping with general queries, alongside a new NHS medical centre, cultural space, play area and flexible workspace for both residents and the local community to benefit from. Discover more about New Mansion Square:

Bellway London’s Eastside Quarter development has transformed a former civic offices site into an attractive new residential community in the heart of Bexleyheath – providing attainable and desirable housing that meets the needs of first time buyers. The development comprises studio, one, two and three bedroom apartments within six buildings, with a host of additional features including roof-top and podium gardens, a residents’ gym, a concierge service, parking and a car club. The appeal for first time buyers is clear, with 291 of the 394 apartments (74%) completed so far provided to those buying their first home. Customer satisfaction rates are exceptionally high, with 93% of buyers here saying they would recommend the homebuilder to a friend. Eastside Quarter has supported the ongoing regeneration of the wider neighbourhood, providing 3,000 sq m of commercial floorspace and public realm improvements which have enhanced the vitality of Bexleyheath town centre. 

Best First Time Buyer Family Home

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This award is for a family starter home which is affordable for a first time buyer. It should offer a comfortable environment, at a realistic price which is ideal for family living.

It’s well-documented that the cost-of-living crisis is impacting hopeful homeowners across the country. Offering affordable forever homes in affluent Colchester, Abbey Corner is a collection of 25 two and three bedroom family homes, available exclusively through shared ownership. Family living at Abbey Corner is best exemplified by The Spindle – a high-specification semi-detached three bedroom house perfectly meeting the demands of family life. Designed with flexibility in mind, this house type caters to all walks of family life, from generously sized bedrooms for the children, to spacious entertaining zones for the teenagers to have friends over or enjoy a Sunday roast with grandparents, together with an expansive main bedroom with a larger than normal en suite bathroom offering parents their own retreat. The Spindle homeowners can also enjoy a private garden, two parking spaces and generous storage inside and out – all must-haves for modern family life. The family-focused development offers communal green space and a children’s playground. The Spindle providing buyers with a high quality of living and value for money for a home of their own in South East England. 

Rowan Wood, in the heart of the Lancashire landscape, really does have it all. Not only has this development provided much-needed affordable family homes, but it is set in a stunning location close to a city centre and an Area of Outstanding Natural Beauty, making it a rare find. Designed with families at their heart, the high-spec homes with open-plan kitchens and en suite bathrooms look as good on the inside as they do on the outside. Carefully crafted to reflect the existing stone-fronted properties in the area, these have a modern twist including electric car charging points and solar panels – ready for life today. Our ethos at Jigsaw Homes Group is Building Homes, Changing Lives and this is exactly what these homes embody. Their generous size, kerb appeal and ideal location gives younger families room to grow, and older families the chance to relax and enjoy life to the full. 

The Broxton is a versatile and affordable family home. Unlike your typical first time buyer property, this striking three bedroom home has been created with a focus on design – offering kerb appeal and a desirable internal layout. Externally, inspiration comes from the timeless Georgian architectural style with large sash-style windows and a balanced symmetry to the elevations. This is paired with modern finishing touches, including black and anthracite grey detailing and a contemporary front door, bringing the aesthetic into the 21st century. Within the property, the double-fronted layout comes into its own, maximising the 928 sq ft of available space. The open-plan layout encompasses a large lounge and a kitchen/diner with external access. A real appeal of this home is the stylish specification, with a designer kitchen and premium brand bathrooms paired with a wealth of energy-efficient features such as underfloor heating with a smart thermostat and air-source heat pump. 

Nestled in the countryside of east Sussex, Carmen Fields is a stylish neighbourhood comprising two and three bedroom semi-detached and detached shared ownership houses being delivered by Southern Housing. An affordable route to homeownership in the picturesque village of Ninfield, Carmen Fields is the optimum choice for family buyers. Outstanding specifications are blended with spacious gardens in a beautifully landscaped development, all within easy reach of everyday amenities and good schools. Surrounded by pockets of woodland and lush countryside. Carmen Fields is enveloped by a perimeter of greenery, which includes a dedicated wildlife corridor, and wide tree-lined streets, creating a truly family friendly new neighbourhood. The Sussex, a three bedroom semi-detached house at Carmen Fields, available from £102,000 for a 30% share, is the ultimate family home, with a thoughtful layout and ample space to accommodate the demands of modern life.

The Ellerton, by Barratt Southern Counties, is a spacious three bedroom semi-detached home at Meadowburne Place in Eastbourne, East Sussex. Plot 273 is bright and practical, with a large open-plan kitchen/dining room with French doors leading to the south-east facing rear garden, alongside a roomy separate lounge to relax in. Upstairs, the main bedroom has an en suite shower room, while there is a further double bedroom, a single bedroom and a family bathroom. Externally, the Ellerton has been designed with a classic, formal architecture that fits in with its suburban surrounds, with red bricks and tiles. The home is positioned along a quiet road and includes a two-car driveway. Access to green space is prioritised, with a large, equipped playground near to Plot 274. Well-appointed landscaping and trees complete the street scene. Available from £339,995, first time buyers will pay no Stamp Duty and can benefit from schemes such as Deposit Unlock to boost affordability. 

Set in the green and leafy borough of Ealing is Network Homes latest shared ownership collection at Faber Green in Northolt. Surrounded by vibrant neighbourhoods, highly rated schools and a wide choice of restaurants and shops, this is the ideal backdrop for families looking to balance quiet suburban settings with easy access to a thriving community. Comprising 126 stunning homes, the collection at Faber Green encompasses one and two bedroom apartments, and two, three and four bedroom houses. Combining soft tones, clean finishes and high-quality fixtures, homes at Faber Green enjoy open-plan living, private outdoor space and plenty of freedom for families to get creative and showcase their own style. Ideal for those looking to establish their first family home, properties at Faber Green are available to purchase through shared ownership.  

Best First Time Buyer Apartment

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This award is for an apartment suitable for a first time buyer, which is affordable and also offers excellent design flair, both inside and out.

A notoriously expensive area to live—rated least affordable for first time buyers outside London—Oxford’s property prices make purchasing an apartment near the prestigious town feel out of reach for many first time buyers. Offering the opportunity to buy an affordable home just south of Oxford’s evocative skyline and cobbled streets, Newman Place is a collection of 162 one to four bedroom homes for shared ownership, part of a 100% affordable development bringing 270 high-quality new homes to Oxford. The Oak two bedroom apartments are designed with flexibility in mind, featuring a large open-plan living area, which extends to a covered balcony, while the second bedroom could be used as a home office, gym or cinema room. Statement wide-planked flooring features throughout, while kitchens are equipped with A-rated appliances and available in three colourways. Providing an affordable route on to the ladder, prices start from £85,000 for a 25% share, with a deposit from as little as £4,250. The development’s design, sustainability and ecological credentials respect and enhance the site’s heritage, blending old and new. 

Aspect Croydon by Notting Hill Genesis is bringing high-quality homes for first time buyers to this vibrant south London neighbourhood through shared ownership. Offering modern luxury, the two bedroom apartment features a double-height, open-plan interior with a modern kitchen, statement flooring, and bespoke features throughout. A highlight is the winter garden – a flexible, fully enclosed sunlit space, perfect for dining, working or relaxing. Affordability is key at Aspect – with an estimated monthly cost of £1,656, the two bedroom apartment doesn’t cut corners when it comes to quality, with integrated appliances, energy-efficient underfloor heating, custom-built storage space, and a neutral palette to make one’s own. Residents at Aspect enjoy an impressive lobby, featuring a multi-functional mezzanine, and dedicated concierge. Outside, a centralised avenue of trees, public art and landscaped seating area is nestled into the street scene of east Croydon.
And with travel times of just 30 minutes into central London, residents are always well-connected. 

The two bedroom apartment at Trinity Walk, Lovell London’s flagship regeneration scheme in vibrant Woolwich, offers first time buyers an appealing, affordable vision of city living. Priced at just £465,000, with a deposit of just £23,250 (5%) required, buyers don’t have to compromise on price, style or location. Expansive windows flood the open-plan living, kitchen and dining area with natural light, and the space leads out on to a large private terrace. In the main bedroom, an en suite shower room provides additional value, while the second bedroom is of similar size to the main – ideal for two friends sharing. The home is highly energy efficient, paramount for those on a budget. Trinity Walk is ideally positioned for commuting. It’s a six-minute walk from the DLR station of Woolwich Arsenal, and one mile from the area’s new Crossrail station. Also nearby is the high street. 

Bringing affordability to a burgeoning new neighbourhood in the heart of Whitechapel, L&Q at The Silk District is a major new development comprising 73 one  and two bedroom shared ownership apartments – and an exceptional array of resident amenities, rarely available to first time buyers. Part of an award-winning joint venture scheme with Mount Anvil, the development is nestled in the heart of an ambitious £300m masterplan which is seeing this well-connected, central district revived with a new urban quarter of 698 new homes, commercial buildings and public space. One of east London’s coolest developments, The Silk District features a plethora of exclusive resident facilities including a state-of-the-art gym (the first residential development to offer Peloton Bikes) and a private cinema room. This is apartment living that goes beyond just four walls. Carefully designed to facilitate the multi-functionality of a modern lifestyle, the stylish and contemporary shared ownership apartments start from £123,125 for a 25% share with a full market value of £492,500, with a deposit from as low as £6,156.

A landmark new development by Origin Housing, transforming the north west London skyline, the impressive Harrow and Wealdstone Heights is a collection of 81 shared ownership apartments in Harrow. Offering sky-high apartment living in an architecturally striking development, 18 storeys at its highest, homes at Harrow and Wealdstone Heights offer panoramic views. Suitable for singles, couples and sharers alike, apartments at Harrow and Wealdstone Heights are flexible and multi-functional. The generous open-plan kitchen/living and dining area provides ample space for cooking and hosting, while still offering room for a cosy, relaxing area. Making things even easier for first time buyers looking to move straight in, the kitchen is fitted with integrated appliances. Prices at Harrow and Wealdstone Heights started at £80,625 for a 25% share of a one bedroom apartment with a full market value of £322,500. 

Offering first time buyers the chance to step on to the property ladder in a sought-after location, The Whitebeam two bedroom apartment at Beaulieu Gate is part of Countryside’s latest collection of homes to be launched in Chelmsford, Essex. Featuring a generous open-plan living/dining space with a bay window, this bright and airy space is flooded with natural light. Sold with a superior specification as standard, including luxury flooring and fully integrated appliances, this is the perfect, hassle-free first home. Ideally suited to first time buyers, the First Home scheme was also available for this release of homes*. Surrounded by 176 acres of public open space, residents also enjoy a variety of amenities on the doorstep alongside excellent transport connections to London and beyond. This stylish apartment is perfect for those seeking to be part of a vibrant new community in a semi-rural setting, while remaining within commuting distance of central London. *T&Cs apply. 

Best Law Firm for Conveyancing

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This award celebrates law firms with outstanding conveyancing packages for first time buyers.

Lawcomm Solicitors is one of the country’s leading first time buyer specialists. We have dedicated conveyancing teams working in the New Build, Affordable Housing and Residential Conveyancing sectors. Most importantly, we live by the simple business ethos of placing our clients at the centre of our business. Our service ethos means that we will communicate with our clients regularly, honestly and without jargon. By using the latest digital technology, including the use of electronic forms, a secure portal for document upload and digital signatures, we are able to drive our clients’ transactions forward so exchange and completion expectations are met. As a customer-focused firm, we concentrate on delivering an exemplary service to all the parties involved in first time buyer transactions. Consequently, we have developed an enviable reputation leading to a stream of recommendations from housing associations, developers, and mortgage brokers as they recognise that their clients will benefit from friendly legal advice, delivered by solicitors who are experts in the first time buyer sector.

PLS Solicitors’ mission is “to be the country’s favourite conveyancer”. Set up in 2008 by its two co-founders Aash Dhand and Rob Thomas, PLS has grown to become the leading provider of new build conveyancing services to purchasers across the UK. Our outstanding conveyancing package has been tailored around the demands of the modern 21st century techie first time buyer. Our firm provides first time buyers with the perfect balance of innovative app-based technology allowing the customer to conduct and progress their transaction from their smartphone, together with the warm and personable experience that you would expect to receive from a local high street practice. Around 50% of our purchasers are first time buyers and we represent around 800 purchasers of new build properties each month.

Prince Evans Solicitors LLP is an independent full service law firm based in west London. Our experienced New Build Homes team specialises in acting for buyers of new build and shared ownership properties. We help hundreds of first time buyers to take their first steps in to homeownership every year. At Prince Evans we pride ourselves in putting our client service at the heart of everything we do. We strive to provide an excellent client experience combining our friendly and dedicated team with the use of our App. Our App allows clients to be involved every step of the way.     Our conveyancing team has vast experience and understanding of acting for first time buyers and we were proud to be voted the Best Law Firm for Conveyancing at the First Time Buyer Readers Awards in 2020 and 2021 and Highly Commended in 2022.

Best Partnership

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This award category celebrates a collaboration of two or more companies which have worked together to deliver both quality and affordable homes for first time buyers. It will highlight best practice of partnership working within the housing sector and champions the ethos of working together to deliver more.

The partnership between Barratt David Wilson North Thames and shared ownership provider heylo housing has allowed first time buyers to take their first steps on the housing ladder in the leafy new neighbourhood of Linmere in Bedfordshire. The developer selected heylo and its Home Reach scheme, part of the Government’s shared ownership offer, to work at Linmere, allowing first time buyers to put down roots with just a £5,500 deposit. The companies joined forces to offer 20 new homes to lower income buyers, a mixture of one and two bedroom apartments with open-plan living areas, private balconies and allocated parking, where prices began from just £101,000 for a 50% share. Barratt David Wilson’s development at Linmere has proven extremely popular with first time buyers, with 85% of homes sold off-plan to those buying for the first time, as the new relationship with heylo opened its doors to an even wider audience.

Ashmere is a sustainable landmark neighbourhood in Ebbsfleet, Kent, that will comprise 2,600 new mixed-tenure homes of which 25% will be affordable, as well as a new primary school and a village centre, when fully complete. Ashmere is being delivered through an innovative joint venture between Countryside Partnerships, the UK’s leading mixed-tenure developer, and Latimer, the development arm of Clarion Housing Group, the country’s largest housing association. The new scheme is also being delivered in collaboration with landowner Henley Camland, as well as the Ebbsfleet Development Corporation, to deliver their vision for the wider area of Ebbsfleet. With the aim of reconnecting the local community to nature, the development is set against the dramatic white cliffs synonymous with Kent, while a country park, lake and expansive open green spaces weave throughout the area to give residents a healthy, safe and sustainable lifestyle.

Countryside Partnerships is building 3,500 homes in Sherford, of which 1,500 are being built in partnership with Latimer, the development arm of Clarion Housing Group. Working together to increase the number of affordable homes on this ambitious development, Sherford is a 12-year partnership and has already become one of Latimer’s best performing shared ownership developments. Latimer delivers homes through private sale and shared ownership and reinvests any surplus back into the organisation to support its social mission. Committed to providing good quality and affordable homes, Latimer also prioritises communities with its long-term interests in supporting residents to thrive in their neighbourhoods. Countryside Partnerships is part of Vistry Group PLC and is one of the country’s leading mixed-tenure developers. The combined business incorporates over 40 years’ experience of collaborative working with partners in both the public and private sectors, creating a positive legacy for future generations.

SO Resi, the dedicated shared ownership brand of Metropolitan Thames Valley Housing, and specialist asset management group ReSI Housing & ReSI Homes first established their partnership in 2018. Following an initial investment of £16.5m to launch 34 new homes in Totteridge, north London, the partnership has scaled significantly and delivered 430 homes over the last five years. Most recently, the partnership enabled the launch of SO Resi Hope Green in Stanford-le-Hope, Essex: the first and largest operational net zero carbon development in the UK with four guaranteed bill-free houses. All 153 new homes are available through shared ownership, providing accessible housing options to buyers otherwise priced out of the market. The partnership has delivered 11 developments in total, and is a stellar example of how private investment firms can help tackle the UK’s housing crisis by partnering with not-for-profit organisations to accelerate the delivery of affordable, sustainable new homes for the next generation of buyers.

Blackhorse View in Walthamstow has transformed a car park into a 1.82-acre mixed-use development of 350 new homes and 17,500 sq ft of commercial floorspace. The project is a joint venture between Barratt London and housing association L&Q, joining forces as BLLQ LLP and Transport for London. This highly successful partnership released brownfield land for regeneration, providing homes and jobs for local people and improving the public realm. A wide variety of housing types, from studio apartments to larger three bedroom apartments, ensures a well-rounded community, with 50% affordable housing. Sustainability has been well-considered. Homes benefit from rooftop solar panels and an energy network to reduce carbon footprint. The car-free development improves air quality in the area, helped by the extensive tree and hedge planting. New footpaths, the provision of a public cycle hub outside Blackhorse Road station and generous bike storage all encourage residents and the community to travel sustainably.

A partnership between David Wilson Homes’ Niveus Walk in Shaftesbury and Dorset Council has played a significant role in helping Dorset residents priced out of the local housing market, achieve their homeownership dreams. The Discounted Market Homes [DMH] scheme offers a 20% discount to all properties at Niveus Walk to buyers with a local connection to Dorset. This was in addition to other deals run separately by David Wilson Homes. For example, under the scheme, plot 27, a two bedroom Charlton home, had a price tag of just £216,000. Plus, a deal running through David Wilson Homes offered £10,800 cashback that could be used towards mortgage contributions, deposit or moving costs – an attractive deal for first time buyers, downsizers or growing families. Since its launch in January 2023, the scheme has provided the largest number of discounted homes that Dorset has ever had on one site.

Best Use of Online Tools

This award category celebrates the integration of technology within the housing market. This award looks at how a scheme or development has engaged with technology, making access of information easier for first time buyers. This includes the use of online viewing tools, video footage, as well as websites, digital marketing and digital brochures.

Set across a leafy 20.9-hectare site, Beauchamp Park is a major new residential neighbourhood in Warwick, which will see housing association L&Q deliver 450 homes, new public open space, footpaths and cycleways, and children’s play areas in the heart of the beautiful English countryside. The first launch of the development took place in November 2021, at a time when many Covid restrictions were still in place. It was crucial that the sales and marketing strategy for Beauchamp Park reflected the new hybrid-digital world, and made use of pioneering new online tools. From a state-of-the-art application installed on a large touchscreen in the marketing suite, to virtually furnished CGI tours and an extensive series of Matterport tours, the digital tools allow for a seamless customer journey that not only reaches the growing database, but also sets a benchmark for L&Q’s future developments in the area. 

At Aspect Croydon in south London, Notting Hill Genesis’ use of innovative and dynamic technology is transforming the way first time buyers view homes, providing them with the confidence to buy off-plan and driving huge early demand. Engaging visual tools enhance the traditional homebuying experience – Aspect’s interactive viewing platform is easily navigable, with 360° virtual tours, 3D floor plans, crisp CGIs and a detailed search filter. This platform smoothly integrates with tablets in the development’s marketing suite. Scannable QR code hotspots throughout the development also offer visitors a sales-led augmented reality experience, revealing a digital replica of an actual furnished apartment. Empowering buyers to make the best decision, a concise website and detailed digital brochure are packed with key information such as specifications, buyer case studies, and step-by-step walkthroughs of shared ownership. A bespoke shared ownership calculator also matches customers to developments based on their deposit saved and other requirements. 

In today’s fast-paced world, we expect immediate gratification, making it more important than ever for businesses to find innovative and effective tools to engage with customers. The digisuite™ platform and smart speaker integration within our sales environment at Sage Homes’ Uplands Park development is the perfect example of this. First time buyers are time-poor and expect to have all of the information readily available. Overall, it comes down to convenience. The digisuite™ platform invites customers to take an immersive tour of their future home at Uplands Park, discover local amenities, and explore the development all from the marketing suite during their sales appointment, or comfort of their home on their mobile devices. The smart speaker addition adds to the appointment experience, offering a new level of interactivity and convenience within the sales environment, with the strategically placed speakers providing a unique and immersive experience for prospective buyers. 

How do you attract tech-savvy first time buyers in a saturated market? In 2022, Spitfire Homes became the first UK housebuilder to launch a show home and customer suite in the metaverse. Going further than the widely used virtual tour, it gives customers a first-of-its-kind fully immersive experience inside Spitfire’s new house type range, built in the metaverse, from anywhere. A sales consultant “meets” you in the customer suite before “walking” you around the metaverse show home, demonstrating its key features, highlighting Spitfire’s signature attention to detail and answering any questions. A social, personal and engaging one-on-one experience, it makes purchasing a new home off-plan easier to visualise for prospective buyers. Backing up its metaverse experience, Spitfire has created a series of CGI virtual tours for its new house type range, helping a broad range of buyers explore the cut-above properties before a spade goes in the ground. 1

Best Show Home

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This award goes to the company with the best show home allowing the buyer to see the property to its maximum potential, giving them a realistic insight into their new home.

Offering an unmissable opportunity to live in the heart of the capital without the astronomical cost, is Peabody’s shared ownership offering at Berkeley’s iconic Oval Village development. Beautifully conceived in partnership with a leading interior design studio, apartment 75 showcases a seamless living experience for trendy first time buyers. With a refined and minimalist material palette, statement high street pieces and DIY panelling, apartment 75 shows what buyers can achieve on a budget. The open-plan kitchen, living and dining space demonstrates how first time buyers can socialise, relax and work at home. With an Instagram-worthy walk-in wardrobe, contemporary Jack & Jill bathroom and spacious balcony, every detail of the home has been selected to show what is achievable at Zone. Carefully designed to be easily replicable, video content demonstrates the home’s transformation from empty unit to enviable apartment. Achieving an aspirational yet accessible look, Apartment 75 will excite and inspire homeowners.

Hayes Village’s new show apartment showcases Barratt London’s industry-first collaboration with major furnishings retailer IKEA – which has long been the first port of call for young people choosing to furnish their new homes.  The 504.3 sq ft show apartment at Hayes Village, a Barratt London development in Hayes, is at the heart of the collaboration and the show apartment has been dressed in affordable and stylish IKEA furnishings and accessories to appeal to first time buyers. The show home has been kitted out with features that include fully integrated kitchen appliances, engineered laminate flooring and built-in wardrobes, all making that first move as easy as possible. Buyers across Barratt London’s sites can purchase the show home vision by choosing from three tailored IKEA furniture packages, they will also be offered a consultation session with an IKEA interior designer.

Nightingale House is a meticulously converted three bedroom show house at Gun Hill Park, Aldershot, part of the restoration of the magnificent Grade II listed former Cambridge Military Hospital. Weston Homes commissioned GP&J Baker to create an interior that had an air of individuality, yet was designed with affordability in mind. Using its extensive portfolio of high-end and more affordable fabric and wallpaper brands, GP&J Baker created a masterclass on how first time buyers can design affordable interiors by mixing luxurious and accessibly priced fabrics, wallcoverings and soft furnishings. The eclectic design includes a curated mixture of new items from high street retailers such as Zara Home and John Lewis, and around 80% of pre-loved items from eBay. Not all first time buyers can transform their new home to emulate a show home from the moment they move in. This shows what is possible with a little bit of imagination and a resourceful approach. 

Offering much needed affordable housing in the heart of Hayes, West London, L&Q is delivering a collection of studio, one, two and three bedroom shared ownership homes at L&Q at Hayes Village.  Transforming the site of the former Nestle Factory, Hayes Village will become the capital’s newest urban centre, ultimately providing over 1,300 new homes, with landscaped communal gardens, 338 of which will be delivered through shared ownership by L&Q.  The studio homes at L&Q at Hayes Village, designed by Lifestyle Interiors, provide a relatively rare – and unique – offering for first time buyers in the capital, with interest levels high from young professional single and couples particularly. But faced with one large, open space to live, work and relax in, L&Q felt buyers could struggle with how to decorate their home, or feel overwhelmed about how best to utilise the internal layout. Offering value for money in west London, studio apartments at L&Q at Hayes Village start from £57,500 for a 25% share (FMV: £230,000), with 5% deposits from just £2,875 – in comparison, according to Zoopla, the average price paid for a studio in London is £313,500.

The three bedroom Cypress is one of Vistry’s most sought-after house types. The ambition was for its interior design to authentically show how a first time buyer, regardless of age, relationship status or working lifestyle, might live in the property. This included a deliberately unfinished appearance, which Edward Thomas Interiors achieved by incorporating modest amounts of furniture, alongside artwork and accessories sourced from high street stores or online retailers. Edward Thomas Interiors has illustrated how first time buyers can create eye-catching features like statement walls, together with multi-purpose rooms suitable for young, mature and four-legged family members, on a budget with style and vibrancy. The result is a warm and welcoming home with affordable, realistic finishes. Edward Thomas Interiors designed and installed The Cypress show home in January 2023. Vistry has sold five of the seven Cypresses currently available at Hampton Water, including one to the development’s field sales manager.

Working with Southern Housing, we were asked to create an inspirational two bedroom show home at Grand Avenue, within the Kings House development in Hove. The interiors needed to appeal to young professionals familiar with the area. Much of our inspiration came from the property’s historic and iconic location, as well as the famous Birdcage bandstand in Brighton. The art deco and classic influences allowed us to explore styles that included geometric shapes, bold patterns, monochrome palettes, mosaic styles, and botanical touches. It was also important for us to recognise the distinction between Hove and Brighton in our design, given Hove is typically regarded to be a more affluent area with all the benefits of Brighton being nearby; all while creating a vibrant and playful home that was affordable and attainable to first time buyers.

Best Provider to the FTB Market

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This award goes to a service, company or agency that supports the first time buyer industry. This could be a product or service that helps to support and promote the message of homeownership.

Fairview prides itself on helping first time buyers get on the property ladder and builds affordable homes for those looking to take their first step into homeownership. Since 2013, Fairview has helped almost 2,700 first time buyers become homeowners through Help to Buy. With the loss of the Government scheme this year, Fairview launched its own exclusive Save to Buy scheme. Designed to help first time buyers save a deposit while living in their new home, Save to Buy means buyers can move straight into their new home, while 100% of the fixed monthly payments go towards their deposit. The first time buyer developer is also supporting new homeownership with its “Buddy Up” incentive, which offers legal fees and expert advice up to the value of £2,000, to help navigate the process of buying with a friend, and provides new Fairview homeowners with an “Essential Starter Pack” of household essentials worth £200.

By the side of purchasers since 2013, the Share to Buy property portal receives on average a property enquiry every two minutes from a hopeful first time buyer. Now a decade old, the property portal hit a remarkable milestone this year, having generated its two millionth lead for the sector – firmly cementing its position as the destination for first time buyers. Unrivalled in both its volume of properties and wealth of impartial informative content, at any one time on Share to Buy, there are almost 5,000 homes listed – including shared ownership, Discount Full Ownership and London Living Rent. In addition, Share to Buy host the capital’s largest first time buyer event – the London Home Show. An exceptional resource for first time buyers, the free-to-attend event gives buyers the opportunity to speak face-to-face with housing experts, mortgage advisers and solicitors. The show has welcomed over 60,000 guests since starting in 2013 and continues to grow each year.

We just love shared ownership! Partnered with over 100 housing associations across the UK, we help around 3,000 shared ownership buyers every month, helping the buyer into their new home and ensuring our partner HAs meet regulatory requirements. Supporting the sector, we developed affordability chatbots, staircasing chatbots and a series of portals for buyers and HAs, all of which track and streamline the shared ownership journey. And, for the long-term benefit of SO buyers, we’ve encouraged new lenders into the shared ownership lending space, while existing lenders rely on our input for product evolution. Constantly improving service levels, we pioneer tech in the shared ownership mortgage world, introducing facial recognition ID checks and Open Banking software to our portals, focused on making it even easier for buyers and HAs. We constantly evaluate ourselves as a business, striving to achieve best in class service for shared ownership buyers and our HA partners. Our dedicated team of around 60 has helped drive our Trustpilot rating to the highest in our field. Can we do more? Always… working with lenders, regulators, and stake holders to give shared ownership the positioning it deserves.

Best New Development in the South

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This award is for the best development of any size in the South of England (for the purposes of category – below Birmingham). A highly competitive marketplace where the construction of new homes is increasing, this award recognises an exceptional range of new homes that stands out for the crowd, whilst remaining accessible for first time buyers.

McArthur’s Yard is situated in the heart of Bristol’s city centre with a dynamic community on its doorstep. As one of the only waterfront developments currently available in Bristol, its location perfectly mixes vibrant city living with the tranquillity of a waterside setting. With necessary amenities and cultural attractions within walking distance, it is the perfect Southern location for first time buyers. The development offers one, two and three bedroom apartments, penthouses and duplexes, each equipped to a high specification with stunning design finishes to reflect modern, contemporary living. McArthur’s Yard offers competitively priced outright sale properties and will have a variety of affordable shared ownership homes available to reserve later this year. This mixture of homeownership pathways ensures that this desirable location is within reach of first time buyers of any budget and affordability, making it a worthy winner based on the location, specification and high standard of living that it promotes. 

Meeting the increased demand for new properties in west London is L&Q at High Street Quarter, a new development of 155 homes in Hounslow. Offering one to three bedroom apartments, L&Q at High Street Quarter offers a remarkable breadth of homes available through shared ownership in West London, giving first time buyers an opportunity to get on to the property ladder. With prices for a one bedroom home starting at £75,063 for a 25% share, buyers can purchase a home in Hounslow with a deposit from as little as £7,500, a staggering 16 times less than the London average according to Halifax. Positioned just off of Hounslow High Street, the new neighbourhood – which will eventually consist of over 500 new homes – will have 134,000 sq ft of commercial floor space, comprising a multitude of retail, leisure, and transport options right on the doorstep, creating the perfect destination for first time buyers hunting for the convenience and access to amenities offered by city living. 

Part of Peabody’s 30-year regeneration plan for Thamesmead, Southmere is an exciting addition to an established neighbourhood that offers the local community a new public square, state-of-the-art public library and community spaces, an enhanced commercial offering and over 500 new homes. Set in a vibrant lakeside setting, Southmere residents have access to exclusive amenities including  a landscaped podium garden, convenient concierge services, a calming residents’ lounge featuring a cosy snug space to watch films, and dedicated co-working spaces. Shared ownership apartments are unapologetic in design with modern fittings and integrated appliances throughout. First time buyers can enjoy every inch of their home with the help of open-air balconies and terraces. Abbey Wood station – the start of the newly opened Elizabeth Line – is less than a 10-minute walk away. Southmere delivers value for money with exclusive and public amenities within a proud community; all competitively priced for first time buyers.

Best New Development in the North

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This award is for the best development of any size in the north of england (birmingham and above), an area of the country where housebuilding is increasing and offers a highly competitive market place. This award recognises an exceptional range of new homes that stand out from the crowd, while remaining accessible to first time buyers.

Guinness Homes’ Points Cross development is at the heart of a vibrant neighbourhood in Leeds city centre, targeted specifically towards first time buyers. Points Cross is set to be the largest development in Guinness Homes’ 130-year history, with a planned total of 928 homes on completion that are designed to suit a variety of lifestyles. Phase One of the development brings 193 shared ownership apartments to Leeds, offering one, two, and three bedrooms, and 24 three bedroom duplexes. With prices starting from £84,500 for a 50% share in a one bedroom apartment, shared ownership is an affordable alternative to traditional homeownership, with a 5% deposit on a one bedroom apartment potentially as low as £4,150. Perfectly situated in a lively and picturesque dockside community, with conveniently placed amenities including artisan bakeries and yoga studios, Points Cross is the ideal development for first time buyers looking for a slice of city living. 

Rowan Wood is a rare find. Set in the heart of the stunning Lancashire landscape, its location close to Preston city centre and an Area of Outstanding Natural Beauty makes it an enviable development for first time buyers. Not only do these stone-fronted properties reflect the characteristics of the local area, they provide everything families and couples need for sustainable, modern living with room to grow in a fast-establishing community. With their generous size, high specification and energy efficiency, coupled with excellent transport links, a raft of local amenities and close proximity to good local schools, it’s no wonder this development was one of Snugg Homes’ most popular. Crucially, Rowan Wood provides much-needed affordable homes in an area that has traditionally priced locals and young people out of the market. 

Plumlife is delighted to present The Poplars in Heaton Mersey, Stockport. A brand new mixed-tenure development featuring two, three and four bedroom homes with 54 of these available to purchase through the shared ownership scheme. Set on the outskirts of Stockport, and within easy reach of Manchester via tram, train and road, the new homes are ideally positioned for commuters, while offering spacious and flexible living for those working from home. The area is in very high demand and shared ownership has allowed local people to step on to the property ladder. Affordability does not mean any compromise on style, and homes at The Poplars have a very high specification. Situated next to Heaton Mersey common, The Poplars and surrounding areas are blessed with great open spaces in the thriving suburbs of Stockport. The Poplars also maintains a sympathetic approach to the beautiful natural surroundings. 

Best Off-Plan Development

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This award will be looking to recognise a development that has not yet been built/completed but offers great potential to first time buyers.

With Phase One bringing 211 stylish new shared ownership properties to Tolworth, Guinness Homes’ Signal Park development is making homeownership in London an affordable option for first time buyers with a range of budgets. With practical completion expected in Q3 2023, eager customers are reserving off-plan and are celebrating buying their first home. Comprising a combination of one, two and three bedroom apartments and six two bedroom duplexes, the 211-unit Phase One block offers a starting price of just £88,125 for a 25% of a one bedroom apartment, meaning that first time buyers would only require £4,406.25 for a 5% deposit. Affordability does not mean a compromise on interior quality or location. Strategically situated in bustling south east London, residents have direct access to Waterloo in just 31 minutes, with Tolworth station a convenient three-minute walk from the development; perfect for commuting or visiting the attractions of central London.

Recognising the need for contemporary, high-quality apartments in Surrey, Chancery Homes, part of The Octagon Group, bought Hampton Court Estate in 2022. A highly desirable 1.59-acre site moments from Hampton Court station – offering a frequent service into London Waterloo from just 32 minutes – the newly named Hampton Court Place is now set to house 78 apartments perfectly suited to first time buyers and 3,000 sq foot of commercial space. Comprising one, two and three bedroom accessibly priced apartments from £350,000, Hampton Court Place offers an affordable solution, with eight units also available to buy through shared ownership. The design-led development is arranged across three buildings, and apartments will be between 538 and 990 sq ft, most with private balconies and access to a large rooftop terrace, adding to the sense of community. Designed with sustainability in mind, homes will have entirely electric heating systems and include heat pump combi units. 

Located in the desirable south east London neighbourhood of Sidcup, Urban Picturehouse (UPH) is a collection of contemporary studio, one, two and three bedroom apartments, impeccably designed for smart urban living. The development combines chic design with architectural finesse to create a development that offers timeless quality. The classically proportioned and striking emerald-glazed brick facade reflects the cinematic heritage of the site. Each apartment has its own private outside space, complemented by a private landscaped courtyard garden for the residents to share. Urban Picturehouse is designed to create a community environment to attract first time buyers alongside upsizers and downsizers. Out of 31 apartments, four are studios and 13 are one bedroom – both are ideal for first time buyers. We also have eight, two bedroom apartments for joint purchasers or first time buyers looking to share and enjoy a larger space.

Just moments from the revered Chiswick High Road, The Bollo Collection by BE WEST epitomises everything London living has to offer, with close proximity to a variety of leisure facilities, speedy transport links and stunning green spaces. Perfect for first time buyers looking for an affordable route on to the property ladder, homes at The Bollo Collection are available to purchase off-plan with shared ownership. Located in a rapidly changing neighbourhood, adjacent to the Acton Gardens Development and the TfL regeneration scheme, the redevelopment of the Bollo Lane area offers a perfect opportunity for first time buyers to reap the rewards of regeneration. Set across two distinct buildings, the collection includes 40 one and two bedroom apartments. Offering high-quality design, an excellent specification and a variety of layouts, homes feature a neutral decor palette, allowing buyers to add their own style. The development includes new, flexible commercial spaces.

The Garratt Collection is a superb off-plan development of 36 new apartments and houses in Earlsfield, London SW18, by Higgins Homes. With properties ranging from one bedroom apartments to four bedroom townhouses there is something for everyone – with Higgins’ care and attention to detail evident throughout. Elegantly architecturally detailed outside and full of light inside, most apartments are dual aspect, and all include a balcony or terrace. The communal garden, with seating and natural play areas, provides space for nature as well as people. The Garratt Collection is a short walk from Zone 3 Earlsfield station, with services to Waterloo in 13 minutes, while The Southside Shopping Centre, the fifth largest indoor shopping centre in London, with a Waitrose and Cineworld, is a similar distance away. An abundance of nearby parks offer tennis courts, sports pitches and play areas, while the riverside Wandle Trail provides scenic cycling and walking.  There is so much on your doorstep, you may never feel the need to wander far.

In east London’s Royal Docks, 65 shared ownership homes are available off-plan at Indigo House, the newest phase of Notting Hill Genesis’ award-winning Royal Albert Wharf. Already a thriving destination and emerging cultural hub, artists, entrepreneurs, families and young professionals are making this exciting waterside development home. Ready to move in from late 2023, homes at Indigo House are intelligently designed for the long term. A wide-ranging specification includes integrated appliances and energy-efficient underfloor heating for sustainable living, and open-plan layouts with light-filled interiors to make one’s own. Along with a concierge and landscaped linear park – complete with playground – residents can enjoy the neighbourhood’s Well Bean cafe, celebrity chef Cyrus Todiwala’s, Café Spice Namasté, and workshops by on-site creative learning provider Bow Arts. Buyers are taken smoothly through the off-plan purchasing process with Notting Hill Genesis’ expert sales team, first-class show homes and innovative marketing suite technology.