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BEST SMALL/MEDIUM DEVELOPMENT
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THIS AWARD WILL BE LOOKING FOR SMALL DEVELOPMENTS THAT HAVE USED THE BEST DESIGN AND QUALITY TO CREATE DESIRABLE, AFFORDABLE AND INSPIRING ENVIRONMENTS IN WHICH PEOPLE WISH TO SET UP THEIR FIRST HOME. THIS AWARD IS FOR SCHEMES OF UP TO 80 HOMES.
Bringing a piece of historic London back to life, NHG Homes’ Castle & Victoria is a boutique collection of 28 apartments set across four charmingly restored Victorian buildings. Offering homes through shared ownership, the development presents a unique opportunity to get on the property ladder in Westminster – one of London’s most sought-after areas. Attention to detail underpins the high-quality features of the open-plan apartments, including brushed gold kitchen taps and solid core timber flush doors. These are homes designed for the modern buyer, with style and quality at the forefront. Much of what makes London an iconic global city is right on the doorstep: Buckingham Palace, the River Thames, leafy Hyde Park, Westminster, the illustrious Royal Albert Hall and much more. The Zone 1 location and excellent transport connections mean that Castle & Victoria provides a pocket of tranquillity within grasp of the city’s boundless charms and magical history.
With views across the rolling countryside, Honeybrooke by Peabody New Homes is nestled within the quaint Buckinghamshire village of Stoke Hammond. Comprising two, three and four bedroom shared ownership homes, Honeybrooke is expertly designed with sustainable and contemporary living in mind. An unmissable opportunity for aspiring first time buyers, this development is now fully reserved. Taking advantage of the sloping landscape, homes at Honeybrooke are carefully positioned to capture exceptional views of open countryside. For quintessential country living, breathtaking green spaces and traditional village pubs are moments away, while nearby Milton Keynes means buyers are not far from shops, restaurants, and leisure facilities. More than just an affordable route to homeownership, Honeybrooke is creating a dynamic new community. New landscaped gardens mirror the surrounding greenery and establish space to meet and socialise. With families in mind, a new children’s play area means parents don’t have to venture far to entertain their children.
Situated in the quiet, desirable village of Upper Gravenhurst in Bedfordshire, Orchard Close comprises 53 affordable homes. Thirty-five two and three bedroom shared ownership and 18 socially rented homes combine to offer a close community feeling. All homes were designed to complement the local landscape and make the most of the views of the rolling countryside. The traditional brickwork exterior and canopy entrance details, with some homes incorporating quoin detailing, create a neighbourhood that complements the existing homes in the village. Each home has something special to offer for those looking to be part of a community; the three bedroom houses are ideal for families, while the two bedrooms are perfect for both professional couples starting out and the more mature residents. Not only did Orchard Close improve the local community by adding 53 much-needed affordable homes to the area; the village school benefited from its outdoor areas being refurbished.
Old Portsmouth Road from Southern Housing is a boutique development of 12 beautifully designed two and three bedroom shared ownership houses, set in the heart of Guildford, one of the most affluent parts of the country, and surrounded by swathes of idyllic Surrey countryside and rolling hills. Sympathetically blending with Guildford’s historic architecture, all homes have been designed in the style of nearby 20th century properties. A rare offering for this expensive commuter town, shared ownership homes at Old Portsmouth Road launched off-plan at the end of September 2023, with five of the homes reserved in one day. Within just a few months, all shared ownership homes had been fully sold off-plan. Priced from £155,750 for a 35% share of a two bedroom house, the development has provided local first time buyers with a much-needed, affordable route on to Guildford’s property ladder, with all units going exclusively to local buyers.
BEST PARTNERSHIP
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THIS AWARD CATEGORY CELEBRATES A COLLABORATION OF TWO OR MORE COMPANIES WHICH HAVE WORKED TOGETHER TO DELIVER BOTH QUALITY AND AFFORDABLE HOMES FOR FIRST TIME BUYERS. IT WILL HIGHLIGHT BEST PRACTICE OF PARTNERSHIP WORKING WITHIN THE HOUSING SECTOR AND CHAMPIONS THE ETHOS OF WORKING TOGETHER TO DELIVER MORE.
Hive Homes is a joint venture between 10 Greater Manchester-based registered providers (Great Places, Salix, Onward, Irwell Valley, Mosscare St Vincents, Bolton at Home, One Manchester, Southway, Wythenshawe and Trafford Housing Trust) together with the Greater Manchester Combined Authority (GMCA). This established a traditional housebuilding company selling high-quality new family homes primarily for entry level open market sale, the profits from which are ring-fenced and recycled back to our investors to deliver much-needed additional affordable housing across the conurbation. Hive Homes has been working exclusively in partnership with various local authorities across Greater Manchester, as well as Homes England, to deliver high-quality, spacious family homes while delivering a range of socio-economic outcomes, often beyond policy requirements. Hive Homes now enjoys a pipeline of approximately 800 new homes across 10 outlets, working in partnership with Rochdale Council, Oldham Council, Wigan Council, Bury Council, Bolton Council and Homes England.
Bringing much-needed affordable homes to first time buyers across the Midlands and North of England without compromise on specification or service, housebuilder Gleeson Homes and shared ownership provider Heylo first partnered in 2020. With an aligned ethos, strong communication and a combined passion for delivering the best homes possible, the partnership has gone from strength to strength, transforming 348 private sale homes into shared ownership properties in the past four years – almost half of which have launched in the past 12 months, making up around 20% of Home Reach’s pipeline. Heylo offers shared ownership homes through its Home Reach product, allowing buyers to purchase a share of the house and pay rent to Heylo on the unowned portion. One of Gleeson Homes’ key USPs is its dedication to only building in communities where its homes will be genuinely affordable to those living and working in the area.
Bellway and Latimer are committed to delivering sustainable communities which provide quality, affordable homes for first time buyers – values that are perfectly embodied at their Springstead Village development in Cambridge. Through a joint vision, Latimer and Bellway have created a development where every home is built with sustainability at its core. Homes are equipped with air source heat pumps and EV charging points, with most offering an EPC A or B rating to help keep energy costs manageable. Springstead Village also offers the affordable routes into homeownership first time buyers need. Latimer’s shared ownership scheme significantly reduces the deposit needed for many homes at the development, while the availability of the Own New Rate Reducer helps make new homes more affordable by offering cheaper initial mortgage term rates. This makes Springstead Village an exemplar of how an ambitious partnership can deliver the high-quality, affordable homes needed for the future.
BEST FIRST TIME BUYER APARTMENT
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THIS AWARD IS FOR AN APARTMENT SUITABLE FOR A FIRST TIME BUYER, WHICH IS AFFORDABLE AND ALSO OFFERS EXCELLENT DESIGN FLAIR, BOTH INSIDE AND OUT.
Recognised as the Top Commuter Town in the UK by The Telegraph, the regeneration hotspot of Slough is proving popular with first time buyers seeking London-style living at affordable prices. Part of the creative reimagination of the original Horlicks Factory, Abri Homes’ Apartment 114 at Aquifer House is a spacious two bedroom ground floor apartment, expertly designed to provide bright, open-plan living. Featuring Bosch appliances and high-quality specifications throughout, the apartment also benefits from an outdoor terrace and views over the beautiful surrounding landscaped gardens. Available with shared ownership, residents have access to a range of first-class facilities including a concierge, gym, cinema room and rooftop garden, with the co-working space making working from home a breeze. Just a seven-minute walk from Slough railway station, residents have access to excellent rail links as well as the Elizabeth Line, which reaches London Paddington in just 19 minutes.
Once a thriving tobacco factory, Factory No. 1 is now a desirable and unique combination of restored historic buildings alongside five new build apartment blocks. Combined, these offer 284 spacious homes in Bristol’s up-and-coming Bedminster district. Leading heritage developer City & Country has converted and expertly restored the Grade II listed Victorian factory. Together with the new apartment blocks, these remarkable city homes are all set around a peaceful communal courtyard garden. With their all-inclusive, high-end specification, these award-winning new apartments are ready to move into. Offering features such as floor-to-ceiling windows, private balconies and spectacular views over the Bristol skyline, each apartment has been carefully designed to offer homeowners a luxurious oasis in the heart of this vibrant area of the city.
Situated in the heart of Bristol’s historic harbourside, McArthur’s Yard offers luxury one, two and three bedroom apartments, duplexes and penthouses. The apartments are sleek and sophisticated, featuring large windows that maximise natural light, spacious open-plan designs for work and relaxation and modern, integrated appliances. The development has a vibrant community on its doorstep. With excellent regional, national and international transport links and a wealth of amenities and cultural attractions including shops, restaurants and museums, McArthur’s Yard is perfectly located for first time buyers looking to live in the South West. The development offers outright sale and shared ownership options, at a range of price points, while not compromising on specification, quality or location. As one of the last remaining spots along the enviable harbourside that offers housing, the apartments provide an opportunity not to be missed.
Latimer’s flagship High Definition (HD) development in MediaCity combines bespoke interior design with outstanding build quality as part of a stylish and affordable apartment scheme inspired by hit Netflix show The Queen’s Gambit. Apartments feature open-plan living spaces with floor-to-ceiling windows, which flood them with natural light. The scheme’s The Queen’s Gambit design concept oozes throughout, from chessboard floor tiles to luxurious furniture and statement pieces adorning communal spaces, which include a residents’ lounge and terrace, stylish co-working spaces and a private multimedia room. By working with strategic partner Homes England, Latimer has been able to provide affordable routes into this premium development. One hundred of the 280 homes are available through affordable means, far in advance of the 20% stipulated by Salford City Council. At HD, residents really can have it all. A spectacular home located at the heart of a thriving creative hub – without the need for a large deposit.
Gadwall Quarter by NHG Homes is bringing contemporary, high-quality homes for first time buyers to this desirable north London neighbourhood through shared ownership. Connecting the great outdoors with the great indoors, 50 Calico House features an open-plan layout and high-quality design that mirrors the local landscape of Woodberry Down. With both a private balcony and floor-to-ceiling windows, the surrounding acres of parkland can be enjoyed whatever the weather. Affordable luxury is key at Gadwall Quarter – with estimated monthly costs of £2,040, the two bedroom apartment doesn’t cut corners when it comes to quality, with integrated appliances, energy-efficient features, custom-built storage space, and a neutral palette to make one’s own. With wetlands and wildlife on the doorstep, residents at Gadwall Quarter enjoy a true haven in the city. The well-established community and fast, easy travel connections to central London and beyond, make 50 Calico House the perfect solution for buyers seeking a first home.
Not many first time buyers imagine their first home as a penthouse in the Home Counties – but the power of shared ownership and regeneration have combined to put the luxurious top floor apartments at SO Resi Bracknell within reach. Apartment 193, on the ninth floor, offers a superb dual aspect layout with two balconies. The spacious two bedroom apartment is cleverly designed, with ample storage and a high specification, including a boiling water tap and Bosch appliances. The lounge/kitchen/dining area is oriented to make the most of the views, the main bedroom has an en suite, and there’s a good-sized second bedroom and family bathroom. Residents enjoy car and cycle parking and access to a beautifully landscaped first floor courtyard garden. Centrally located just two minutes’ walk from Bracknell station, with trains to London Waterloo in 55 minutes, the striking tri-coloured brick building is a home to be proud of.
BEST MARKETING CAMPAIGN
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THIS AWARD WILL BE GIVEN TO THE MOST INNOVATIVE MARKETING CAMPAIGN THAT HAS BEEN CARRIED OUT USING ANY FORM OF MEDIA. THIS CAMPAIGN CAN BE FROM A RANGE OF METHODS THAT DEMONSTRATES THAT IT HAS HELPED FIRST TIME BUYERS START THEIR PROPERTY JOURNEY.
Focus Agency Group partnered with Countryside East to approach the challenge of supporting first time buyers on their journey to purchase. This took place at two of Countryside East’s London developments that were offering apartments tailored to the FTB demographic. During a period of uncertainty in the market, our solution was a month-long series of expert-led events throughout February, with the overall aim of educating and guiding first time buyers through the property-buying process to support them on their journey to homeownership. Financial guidance included help from an independent financial adviser and market insight from the editor of First Time Buyer magazine, through to private show home tours with advice from Countryside’s experts, and a reservation weekend guiding buyers through the process of reserving their dream home. Our strategy delivered a supportive walkthrough experience, mirroring the stages of the buying journey.
A campaign about people, for people, A November to Remember was a hit with first time buyers. During a worrying month of increasing energy bills and rising inflation, leading housing association L&Q created an emotive campaign that offered purchasers up to six months of rent paid at selected L&Q developments and helped more first time buyers on to the ladder than any other campaign L&Q has ever delivered; making it A November to Remember for the people who matter most – its buyers. The multi-channel campaign had a staggering reach – with social media impressions up 250% and a 43% increase in leads year-on-year. High-impact imagery captured the seasonality and sentimentality of the momentous decision of buying your first home, while tone of voice was simple, easy to digest, and concentrated crucially on monthly outgoings – a key focus of the campaign.
Aiming to demystify the process of shared ownership and empower first time buyers to choose their own path to homeownership, NHG Homes launched an innovative marketing campaign called Could Your Rent Be Better Spent? This campaign leveraged a multi-channel approach, using social media content, mailers and advertising on third-party platforms to target renters and first time buyers with a digital monthly cost calculator. This gave buyers the knowledge to decide which route to homeownership was most suitable for them, with the aim of promoting shared ownership. The campaign generated 15,000 website visits and 750 new customer registrations at a 45% lower cost than NHG Homes’ average, while activations on Zoopla boasted two of the three best-performing ad-reach campaigns across the platform. It drove awareness for shared ownership and the developments available through this scheme, providing invaluable insights into buyer profiles that will elevate the effectiveness of NHG Homes’ future strategy.
Recognising that the journey to homeownership is not a one-size-fits-all experience, Origin Housing launched Origin Kickstart in September 2023. More than just a marketing strategy, the campaign empowers individuals and families to help them achieve their property dreams. Carefully crafted incentives delivered as part of the campaign have been utilised by an impressive 60% of Origin’s buyers since the launch. The campaign exemplifies targeted marketing, utilising a blend of social media adverts, print adverts, and editorial features in renowned publications including First Time Buyer magazine. The imagery used throughout the campaign placed people at the forefront, showcasing the transformative power of shared ownership. A dedicated web page served as a hub of information, presenting the available support in a clear and easily digestible format. A well-thought-out campaign, Origin Kickstart is an example of what can be achieved when a housing association truly listens to its customers – helping them find a home of their own.
For many, renting can feel like a black hole, with ever-increasing accommodation prices blocking their pathway to homeownership. That’s why, in January 2023, Fairview New Homes launched Save to Buy in a bid to help renters save for a house deposit while living in their new home. Under this scheme, an initial 1% deposit is all that’s required and 100% of the fixed monthly payments go towards their final deposit. There’s no doubt about the initiative’s effectiveness as a solution to a desperate first time buyer housing market, but how effectively could messaging be devised that resonated with a target demographic as wide and varied as this? Eighty pieces of press coverage, two million social media views and an upside-down tortoise later, there aren’t many left in the industry who don’t know the concept behind Save to Buy thanks to a creative, targeted and fully integrated PR and marketing campaign.
When the Government-backed Help to Buy scheme closed in March 2023, first time buyers were left uncertain about the way ahead, with little information about alternatives. Weston Homes and The Media People created a successful social media and paid search campaign and assets that raised awareness of the developer’s reasonably priced new homes and explained the schemes available to help with buying a first home. The Ways to Buy campaign, that ran across Facebook, Instagram and Messenger, used bright colours, positive messages and fun imagery to reassure first time buyers that buying a new home was not only possible, but it could be simple and straightforward as well. The campaign, which started in September 2023, reached more than 1.5 million users on social media, drove a 22% increase in direct traffic to Weston Homes’ website and led to a 76% increase in direct enquiries to one of the company’s developments.
BEST SHOW HOME
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THIS AWARD GOES TO THE COMPANY WITH THE BEST SHOW HOME ALLOWING BUYERS TO SEE THE PROPERTY TO ITS MAXIMUM POTENTIAL, GIVING THEM A REALISTIC INSIGHT INTO THEIR NEW HOME.
Focus Agency Group collaborated with Bloor Homes to design and style a show home at Winslow Park in Buckingham. With homes from two bedroom to five bedrooms, the objective was to connect with first time buyers, regardless of age. We wanted to inspire first time buyers by emulating the aspirational lifestyle associated with living at Winslow Park through a personable show home. Drawing from its surroundings, the home encapsulates the essence of rural living. Contemporary, attainable furniture sits alongside elements of upcycled/charity shop styling and botanical references to create a welcoming home on a realistic budget. To capture that “lived in feel” we ensured that new was mixed with old. Every corner included a knick-knack that reminded you of your childhood home and we considered sustainable purchasing where possible, capturing childhood memories through home baking set-ups, and mixing traditional florals with modern stripes to create an aspirational home for first time buyers.
West Works is a major regeneration of the former MG Rover factory site into a vibrant new community in Longbridge, Birmingham. Its two bedroom, semi-detached The Bridget show home was designed by Edward Thomas Interiors (ETI) for St Modwen Homes. At 752 sq ft, it is an ideal first time buyer home and offers an affordable alternative to nearby apartment living. Briefed to attract a millennial/Gen Z demographic and honour the site’s manufacturing heritage, ETI designed striking, industrial-inspired interiors. Varied styling techniques and impactful colour combinations illustrate how first time buyers can achieve eye-catching, realistic finishes, while furniture and artwork were deliberately sourced from retailers that are established ports of call for first time buyers. ETI installed The Bridget in January 2024. Only two have been released to date, with both selling quickly. A further 15 are due for release and there is a high level of interest from the first time buyer market for these.
Occupying a prime east London position moments from the River Thames, Luminesce by Gateway Housing brings a collection of nine luxury one and two bedroom apartments to Canary Wharf. A showstopping one bedroom apartment with views of the east London skyline, 401 Vetro Court presents buyers with an insight into exactly what they can expect from a home at Luminesce. Designed to blend this quirky east London district with modern practicality, the show apartment demonstrates Gateway’s attention to detail with open-plan internal layouts and a first-class specification. Thoughtfully dressed by Think BDW, the apartment’s furnishings reflect a first time buyer budget using high street brands that are easily accessible and affordable, such as Habitat, Homesense and Hobbycraft. The price of 401 Vetro Court was £125,134 for a 25% share through the shared ownership scheme, offering a luxury home on an affordable budget, providing a much-needed route on to the property ladder for first time buyers.
Working with Bellway Homes, we were asked to create an inspired and innovative show home at the brand new Ebbsfleet Garden City development in Kent. The interiors needed to target a range of first time buyer personas including working professionals, young families and couples planning on extending their family. Speaking to what matters most for first time buyers we reflected the location throughout the design, made space-saving furniture choices, showcased flexible living, and used low-cost yet stylish decor resulting in a show home that encompasses an inviting, homely feel speaking to families, and an elegance and style speaking to the city workers who want escapism.
At the crossroads of some of London’s most exciting neighbourhoods, Higgs Yard in Loughborough Junction is a landmark development by Peabody New Homes offering stunning shared ownership properties. Collaborating with renowned interior design agency Clare Morton Interiors, apartment two is a beautiful one bedroom show home that does so more much than just demonstrate the development’s quality offering. Showcasing clever furniture placement to maximise space and flattering window dressings that frame urban views, apartment two demonstrates how buyers can create a sophisticated space whatever the budget. With “scroll-stopping”, on-trend limewash walls and stunning aromas also used to dress the space, the show apartment brings a new layer of warmth to anyone who enters and inspires prospective homebuyers with its creative yet replicable vision. Crafted with first time buyers in mind, apartment two serves as a must-see space and masterclass in show home interior design.
Makers Yard, Canning Town, E16 offers one, two and three bedroom apartments and two and three bedroom duplex’s. Buying your first home is a really big deal and a major milestone. So, it’s only natural customers want their new home to look eye catching!
At the same time, the huge expense involved in acquiring a property will also mean finding additional funds for the latest interiors trends may be easier said than done.
Etch, our interior designers, have helped create an eye catching show home in a growing area, whilst using affordable products that first time buyers and customers have the opportunity to purchase on the high-street at affordable prices!
Maker’s Yard is part of Hallsville Quarter, an exciting new development that reflects the spirit of change in Canning Town. It’s a five-phase development, with an enviable location directly next to Canning Town station – which makes it instantly appealing to commuters.
BEST FIRST TIME BUYER FAMILY HOME
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THIS AWARD IS FOR A FAMILY STARTER HOME WHICH IS AFFORDABLE FOR A FIRST TIME BUYER. IT SHOULD OFFER A COMFORTABLE ENVIRONMENT, AT A REALISTIC PRICE, WHICH IS IDEAL FOR FAMILY LIVING.
Weavers Fold features the wonderful The Hollinwood home, which has everything you could want from a family home. Blending traditional styling and fresh, contemporary features, The Hollinwood provides the perfect space for a growing family, with three bedrooms and two bathrooms. The living room provides enough space for entertaining guests and socialising with friends and family. The kitchen and dining area more than doubles that space, as well as opening up to the back garden through the French doors to give the perfect fusion of indoor and outdoor hosting. Upstairs offers three spacious bedrooms ideal for resting after a long day, as well as ample room for storage on the landing. An en suite to the main bedroom allows for a fully immersive environment for relaxation, and the sleek family bathroom completes the first floor. All properties are fully turfed front and rear, fully fenced and have a flagged patio area.
Named after its expansive floorplan, the Ten50 is a 1,050 sq ft, three bedroom home at Keld – a contemporary collection of 239 two to four bedroom homes. Built around traditional family-friendly street scenes, interspersed with pockets of greenery and pedestrian-led paths, Keld has been created with families in mind. Priced affordably with no compromise on quality, Home Reach is delivering shared ownership at the Northstone development, meeting its ethos of offering the very best privately built homes for just a fraction of the usual cost, making them more accessible to a range of buyers. Often reported as one of the key priorities for families searching for their dream home, sustainability is especially valued at Keld. Every home is eco-friendly, with the intention of helping families to keep their energy bills down and lower their carbon footprint. Homes feature triple-glazed windows, an intelligent heating system called Wondrwall, hyper fast broadband and SKY, as well as an iParcelbox.
Designed with families in mind, L&Q’s Beauchamp Park is a major new residential neighbourhood in Warwick. The development is creating 450 homes here, plus new public open space and children’s play areas, all surrounded by pockets of woodland and lush English countryside, with views towards the historic Warwick Castle. The epitome of a family home, Beauchamp Park’s The Penrith doesn’t compromise on quality or space. A large four bedroom detached house, complete with an exterior garage and a driveway, the impressive property truly offers the breathing space, legroom and privacy every family needs. Most significantly, these larger shared ownership homes offer local families a much more affordable route on to the property ladder in this affluent area – they are priced from £185,500 for a 35% share.
The Poplars in Heaton Mersey delivered 106 new homes, including 54 for shared ownership, with a selection of two, three and four bedroom house types. Alongside the shared ownership homes, a range of homes is being delivered for market sale and for social rent by our parent company Great Places, creating a mixed tenure development in response to the housing needs of the local community. The former golf driving range lay derelict for several years prior to the acquisition of the site and presented an opportunity to deliver a thoughtfully designed development that enhanced its enviable location. With excellent transport links into Stockport and Manchester city centre, and with easy access to the beautiful Peak District, the development is tucked away alongside Heaton Mersey Common. Residents enjoy a pedestrian and cycle path which runs the length of the development, providing easy access to the surrounding area.
Abbey Springs, Burscough, is at the heart of West Lancashire. Burscough is a popular town served by excellent local amenities – and with Ormskirk´s pedestrianised town centre and historic market on the doorstep, residents can enjoy the vibrant mix of independent retailers, popular high street stores and celebrated restaurants. The Hewitt is a three bedroom, five-person property that offers exceptional affordable quality. Designed to very high standards, these homes include varied architectural styles that have been carefully incorporated to reflect the existing homes in the area. They feature modern open-plan fitted kitchen/diners and separate utility areas, with French doors leading to private gardens, providing functional spaces for daily living. EV charging point, carpets throughout, a garden shed and parking for two cars all come as standard. Abbey Springs’ standout feature is its expansive ecological pond, designed to foster biodiversity and provide a communal space for residents to relax, chat or play. A new footway along Abbey Lane and a pedestrian crossing ensure safe local access.
A fantastic property for first time buyer families looking to find their forever home, The Greenfinch at Wings Wood is a high-specification, semi-detached three bedroom house, available to purchase through shared ownership with Southern Housing. The Greenfinch represents outstanding value for money for a family home in southern England, and as such, 12 of the 18 have been sold or reserved so far. Designed by award-winning architect MH Architects Ltd, the development is complete with an open green space, created for community value, which is home to a LEAP space that accommodates a safe play zone for children of early school age. The Greenfinch is priced at £133,000 for a 35% share, meaning families can secure this home with a deposit of just £13,300 and are able to step on to the property ladder for over three times less than the local area average price paid for a semi-detached three bedroom house.
BEST LARGE DEVELOPMENT
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THIS AWARD IS FOR DEVELOPMENTS OF 81 OR MORE HOMES THAT HAVE USED THE BEST DESIGN AND QUALITY TO CREATE AN AFFORDABLE, DESIRABLE AND INSPIRATIONAL ENVIRONMENT AND THAT HAS PROVIDED ADDITIONAL FACILITIES TO BENEFIT THE LOCAL COMMUNITY AND SURROUNDING NEIGHBOURHOODS. THESE HOMES ARE ON LARGE DEVELOPMENTS IN A MIXED-TENURE ENVIRONMENT OR STAND-ALONE DEVELOPMENTS.
Once a thriving tobacco factory, City & Country’s landmark new scheme, Factory No. 1, comprises a combination of 284 conversion and new build apartments in Bristol’s up-and-coming Bedminster quarter. City & Country has converted and painstakingly restored the iconic Grade II listed Victorian factory, all arranged around an attractively landscaped communal courtyard garden, together with the five new build blocks. With help available on deposits, this high-end scheme offers a fantastic opportunity to first time buyers looking for an attainable way on to the property ladder – whether for a classic period home, or a contemporary one. Factory No. 1 is ideally located for access to Bristol city centre, and has acted like a magnet to a generation of first timer buyers, eager to live in a development that is quite unlike any other in the area.
Greenwich Millennium Village (GMV), is a joint venture between Countryside Partnerships and Taylor Wimpey, in association with the Mayor of London. The past 24 years have seen the 300-acre brownfield site transform into a major new sustainable community at the heart of the capital. With more phases to come, once complete, the site will deliver 2,800 new homes. Offering a truly unique residence for first time buyers, 30% of the one to three bedroom homes at GMV are affordable. Offering an opportunity to purchase a home in a prime London location for less, currently private sale apartments in The Galleria start from £449,995, with deposits from as little as £22,500 through Countryside’s 5% deposit contribution. Aiming to reconnect the local community with the outdoors, GMV residents enjoy an expanse of green space including 50 acres of parkland, an idyllic setting beside the River Thames, an Ecology Park and the picturesque Southern Park.
Set within green belt woodland, Brentwood Acres by Fairview New Homes is a thoughtfully considered collection of 22 one and two bedroom apartments and 81 two, three and four bedroom houses that capture the essence of a diverse, vibrant and sustainable community. Every home at Brentwood Acres is designed for sustainability and comfort, with features such as electric car charging points, solar panels, air source heat pumps and spacious rear gardens or balconies. These eco-friendly features contribute to an EPC B rating for all the homes and enable homeowners to make long-term savings on their energy bills, while helping to reduce their home’s carbon footprint. As well as providing a wide range of homes for people at all stages of their homeownership journeys, the development frames a brand new 1.7-hectare public park, provides new pedestrian walkways linking key community facilities, and delivers a new state-of-the-art care home.
Guinness Homes’ Signal Park development brings 112 stylish shared ownership apartments to Tolworth, giving first time buyers the chance to own an aspirational property in one of south London’s most dynamic communities. The development was built with affordability in mind, offering one, two, and three bedroom apartments to suit a variety of budgets. Each home is built to the highest standards to provide the very best in modern city living, including ample space for work and leisure. Designed to offer affordable living without compromising on location or interior quality, Signal Park is situated in the heart of Tolworth, blending modern living with the vibrant culture of the area. With quick rail access to central London in just 31 minutes, and a host of entertainment and essential amenities within easy reach, this large development encapsulates the perfect solution for first time buyers looking to get on the capital’s property ladder.
Available from affordable housing provider Square Roots, supported by award-winning developer London Square, Square Roots Lewisham includes a stunning collection of 116 shared ownership homes. With many homes enjoying sweeping views across the London skyline, the development includes a rooftop terrace and retail and office spaces, while positioned in a new riverside quarter with relaxing spaces, landscaped gardens, play areas and waterside walkways. This modern development stands out due to its striking aluminium-clad exterior design and architecturally selected brick. It has been created to provide buyers with an exceptional first home in a truly up-and-coming area of the city. What’s more, Square Roots not only builds homes buyers want, but also focuses on building and enhancing a sense of community, with exciting ongoing programmes of resident events. Pets are also welcome.
Abbey Quay is a development by Weston Homes of 1,089 one, two and three bedroom apartments set between the banks of the River Roding and the picturesque ruins of a historic abbey. Perfectly located within a short walk of Barking station, a supermarket and an array of highly rated schools, the homes here are particularly desirable for first time buyers looking for a well-connected location at an affordable price. Just 15 minutes by tube to Fenchurch Street, open market sale apartments start from £262,500, with Discount Market Sale, shared ownership and First Time SecureBuy available. All apartments enjoy a private balcony and access to landscaped podium gardens and the residents’ hub with concierge and workspace. Inside, they feature floor-to-ceiling windows with fabulous views, a range of layouts, and contemporary kitchens with quality appliances including a boiling water tap. Two new public squares with shops, cafes and art exhibitions provide a lively buzz.
BEST LAW FIRM FOR CONVEYANCING
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THIS AWARD CELEBRATES LAW FIRMS WITH OUTSTANDING CONVEYANCING PACKAGES FOR FIRST TIME BUYERS.
Life is a series of firsts – first steps, first words, first job, first love and among all of these, buying your first home features prominently. Buying a property is more than just an investment, it represents hard work and is often a nest for new beginnings. This is where PCS Legal comes into our own as we guide first time buyers through this monumental “first” in their lives. PCS Legal adopts a forward-thinking approach to simplify the legal process, provide transparent communication and a clear pricing structure incorporating our core values: quality service, personalised experience, valuing family and relationships, achieving results efficiently and sharing our knowledge and expertise. We go beyond the transaction by providing a first time buyers’ guide, podcast series called PCS Pods, and YouTube and TikTok videos to help first time buyers navigate through the buying process in bite-sized pieces with advice and tips along the way.
At PLS Solicitors we are committed to providing excellent customer service to everyone looking to purchase a property, especially first time buyers. Our innovative approach and dedicated teams make us stand out in the sector. We recognise that exemplary customer service is paramount in the conveyancing process, particularly for first time buyers navigating the complexities of property transactions. We understand the delicate balance between legal expertise and customer care and have strategically structured our teams to ensure the highest level of service delivery. Our innovative team, unwavering commitment to customer service, and operational excellence distinguish us as a leader in the industry.
Shared Direction Conveyancing is a law firm dedicated solely to assisting buyers of new build shared ownership properties. We are hugely successful in this field as evidenced by the number of clients we have acted for and the fact that we are being recommended by so many housing associations, local authorities and mortgage brokers. We feel passionately about affordable housing and are actively involved in a wide variety of groups and campaigns which strive to educate and encourage more first time buyers in to the sector.
BEST OFF-PLAN DEVELOPMENT
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THIS AWARD WILL BE LOOKING TO RECOGNISE A DEVELOPMENT THAT HAS NOT YET BEEN BUILT/COMPLETED BUT OFFERS GREAT POTENTIAL TO FIRST TIME BUYERS.
Modello is an outstanding development which achieves the delicate balance of providing attainable and affordable new housing for first time buyers while also delivering a high-quality scheme which respects its historic surroundings within a conservation area. This apartments project will complete the regeneration of a derelict former railway works in the Gateshead Quayside area on the south bank of the River Tyne, with Newcastle city centre just across the water – putting buyers at the heart of everything this vibrant area has to offer. The development has a highly inclusive focus on meeting the present and future needs of residents, with attractive landscaped open space and a children’s play area creating a garden feel within the urban setting, and each home meeting accessibility and adaptability standards for wheelchair users. Modello opened in November 2023 and has seen strong off-plan sales, with 13 of the 98 apartments already reserved – seven by first time buyers.
The One Hundred is an attractive collection of 100 one, two, and three bedroom contemporary apartments set within a vibrant waterside community, with 51 homes available to purchase through shared ownership. Located in the heart of Alperton, Brent, these homes have been designed with residents in mind. Offering an extension of the living space, the apartments feature private balconies with expansive views over the Grand Union Canal. The One Hundred is situated within reach of a broad range of amenities, such as BOXPARK Wembley and Wembley Stadium. Ready to purchase off-plan in the summer of 2024, residents have access to a landscaped rooftop garden with views over the canal, creating a calming haven amid the city bustle. The development is situated just a 15-minute walk to Alperton and Stonebridge Park underground stations, with direct services into central London in under 30 minutes. The One Hundred is designed to be 100% you.
Enjoying a prime position moments from Exeter’s thriving city centre, the upcoming launch of Centurion Place is set to capture the hearts of the city’s first time buyers. Featuring one and two bedroom apartments and two to four bedroom houses, each shared ownership home will enjoy an exceptional finish with a high-quality specification selected for style and durability. Blending spacious interiors with private outdoor space, practical features have been incorporated, from abundant storage to energy-efficient appliances. Residents can enjoy the landscaped setting, including a pond and green open space. At Centurion Place, there’s no need to compromise on location. Whether exploring Exeter’s historic city, unwinding with friends in a waterfront restaurant or hiking across a National Park, homes are in reach of abundant activities. Further enhancing these unforgettable homes, Places for People’s friendly and experienced team demystifies the off-plan homebuying journey.
The Sunday Times officially named Ancoats as the “best place to live” in Manchester. So, the creation of the Mulino Walk development in this sought-after neighbourhood has delivered a first-of-its-kind affordable housing solution for this location. Mulino Walk is a 75-home development, with 23 homes available to purchase through shared ownership and 52 apartments available for affordable rent. This has given first time buyers and young professionals the chance to get on to the property ladder with a deposit of as little as 5% of the share price required. With the level of high-end development in Manchester city centre, the lack of affordable solutions has been a huge issue and shared ownership has become the only affordable option accessible to many first time buyers. Needless to say, Mulino Walk proved to be extremely popular. All plots were reserved at an off-plan launch event with extremely high demand levels.
BEST NEW DEVELOPMENT IN THE SOUTH
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THIS AWARD IS FOR THE BEST DEVELOPMENT OF ANY SIZE IN THE SOUTH OF ENGLAND (FOR THE PURPOSES OF THIS CATEGORY – BELOW BIRMINGHAM). A HIGHLY COMPETITIVE MARKETPLACE WHERE THE CONSTRUCTION OF NEW HOMES IS INCREASING, THIS AWARD RECOGNISES AN EXCEPTIONAL RANGE OF NEW HOMES THAT STANDS OUT FROM THE CROWD WHILE REMAINING ACCESSIBLE TO FIRST TIME BUYERS.
The Old Brewery is a collection of shared ownership homes on the historic Ashton Gate Brewery site. Developed and brought to market by Abri, it is a collection of 107 one, two and three bedroom shared ownership apartments with prices starting from £89,250 for a 35% share. In total, 98 homes are available with shared ownership and nine for social rent, supported by grant funding from Homes England. The exciting new mixed-use development has seen the complete transformation of the former brownfield site into a stylish range of contemporary and energy-efficient homes nestled in the heart of Southville. As well as offering residential living for aspiring homeowners, The Old Brewery will include a landscaped courtyard and will bring new commercial spaces to the area, with plans for local businesses to open their doors in early 2025, adding to the thriving independent retail offerings on North Street. Ideally located in the heart of Bristol, it is just a stone throw from the Greville Smyth Park and conveniently located for travel links to Birmingham, Exeter and Cardiff.
Guinness Homes’ Lyon Quarter development brings a stylish and contemporary range of studio, one, two and three bedroom homes to Brighton & Hove. These shared ownership properties are designed with first time buyers in mind, from the spacious modern interiors and private balconies or terraces, to the development’s communal podium gardens and easy 15-minute walk to Brighton beach. Combining the best of city and coastal living, Lyon Quarter residents can enjoy all that Brighton & Hove has to offer, from its renowned music scene to its array of independent shops and restaurants. With excellent local schools and fast transport links to London within an hour for commuting or leisure, this development offers a stylish and affordable solution to get more first time buyers on the property ladder in a highly desirable location.
Designated a New Town in 1949, Bracknell has flourished into a Home Counties utopia and one of the commuter belt’s most desirable locations. SO Resi Bracknell is an exceptional offering – a 100% affordable development comprising 126 one and two bedroom shared ownership and 67 affordable rent apartments. SO Resi has transformed the site of two disused office blocks into exemplary town centre living, close to the regenerated shopping centre and railway station. All homes include a private balcony or terrace, car and cycle parking, and access to a central courtyard garden. Buyers can choose from a mix of interior layouts, designed to make the most of natural light, with spacious open-plan living areas. To ease the costs of furnishing a home, each apartment at SO Resi Bracknell includes integrated Zanussi appliances, fitted bathrooms, Venetian blinds and flooring throughout. Prices start from £81,000 for a 30% share of a one bedroom apartment.
BEST NEW DEVELOPMENT IN THE NORTH
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THIS AWARD IS FOR THE BEST DEVELOPMENT OF ANY SIZE IN THE NORTH OF ENGLAND (BIRMINGHAM AND ABOVE), AN AREA OF THE COUNTRY WHERE HOUSEBUILDING IS INCREASING AND OFFERS A HIGHLY COMPETITIVE MARKETPLACE. THIS AWARD RECOGNISES AN EXCEPTIONAL RANGE OF NEW HOMES THAT STAND OUT FROM THE CROWD, WHILE REMAINING ACCESSIBLE TO FIRST TIME BUYERS.
Bellway Durham’s Wellfield Rise development in Wingate, County Durham, is a standout scheme that’s thriving in a competitive market. The 250-home development is proving particularly popular with first time buyers, who have purchased 87.5% of the private homes sold so far. Easy road, rail and airport links, the beautiful cathedral city of Durham nearby, countryside on the doorstep, the coast a short drive away, and a thoughtfully designed development layout featuring 20 acres of open space, all make it a desirable place to live. With a wide range of modern house styles built to a high-quality standard, people are finding homes they love at Wellfield Rise. And affordable prices mean buyers are getting a lot for their money. Plus, with a range of schemes, mortgage products and offers to make it more attainable, buyers are finding that a home they thought was an impossible dream is within reach.
Recently named by The Guardian as the UK’s “happiest place to live”, the Ribble Valley is a green and unspoilt part of the North West, filled with historic villages and traditional architecture – with the popular town of Whalley, nestled at the foot of the valley, offering the perfect blend of community, amenity, connectivity and countryside. Just moments from the town centre is Whalley Manor, a development being delivered in partnership between L&Q and Lovell. The 117-home scheme sees generously sized two to five bedroom homes set around 10 acres of public open space, boasting views across the rolling hillside and beyond. Uniquely affordable for this affluent area, prices start from just £68,125 for a 25% share of a two bedroom house through shared ownership (FMV: £272,000), or £260,000 for a private sale semi-detached house. In comparison, the average house price for Whalley is £320,090.
Latimer’s flagship High Definition (HD) development in MediaCity offers buyers a spectacular apartment with outstanding communal space and excellent transport links at an affordable price. With floor-to-ceiling windows and a design scheme inspired by Netflix show The Queen’s Gambit, HD represents a stylish version of modern living in the heart of Salford’s digital and creative hub, MediaCity. Boasting an excellent location close to a wealth of employment opportunities, HD also benefits from quick and easy transport options, including trams to both Manchester and central Salford, providing access to well-connected railway stations. At HD, 100 of the 280 apartments are available through shared ownership, with a further 30 available through the Government’s First Homes initiative. This allows HD to stand out from the crowd as a development that provides premium apartments in a sought-after location at affordable price points that are accessible for first time buyers.
On the outskirts of Manchester lies Hollins Grange, Great Places and Plumlife’s £14.2m development which consists of 21 shared ownership properties and 36 properties available for affordable rent. With the need for affordable housing ever more important, Hollins Grange provides part of the solution. And given the interest from customers local to Hollingworth, shared ownership has clearly delivered a much-needed housing solution here. The development is in an ideal location as it sits in the heart of Hollingworth, on the edge of the Peak District National Park, with panoramic views en route to the Pennines and in an area of the country where housebuilding is increasing and offers a highly competitive marketplace. Despite its leafy setting, the development is an easy commute into Manchester city centre, with Glossop railway station just an eight-minute drive away, where there is a service into Manchester Piccadilly which takes just 30 minutes.
BEST SUPPLIER TO THE FIRST TIME BUYER MARKET
THIS AWARD GOES TO A SERVICE, COMPANY OR AGENCY THAT SUPPORTS THE FIRST TIME BUYER INDUSTRY. THIS COULD BE A PRODUCT OR SERVICE THAT HELPS TO SUPPORT AND PROMOTE THE MESSAGE OF HOMEOWNERSHIP.
Delivering much-needed affordable housing to the first time buyer market for a decade, Home Reach by Heylo is one of the largest shared ownership programmes in the UK. Partnering with over 130 housebuilders to deliver high-quality homes through the scheme, the portfolio spans over 200 local authorities – enabling house hunters across the country to realise their homeownership dreams. A unique offering for the property industry, Home Reach doesn’t build or sell any homes – making it a one-of-a-kind sector provider. Instead, it partners with some of the country’s top private developers to turn market sale properties into shared ownership homes, making a wide range of developments accessible to even more buyers by diversifying the offering. In the past 12 months alone, almost 800 buyers have used the Home Reach scheme, purchasing shares of between 25% and 75% of the home’s full market value, and paying rent to Heylo on the unowned portion.
Metro Finance is a key supporter of shared ownership, supporting 4,000 buyers every month as well as working with our housing associations to ensure compliant sign offs for the shared ownership scheme. We’ve been working closely with Homes England, as well as other partners such as the Shared Ownership Council, to ensure that shared ownership remains a quality option for our buyers. Our online assessment tool remains unique in the sector, calculating the share needed for the client, and continues to be highly successful with customers and partners alike. Our focus is consistently on speed and accuracy of service, ensuring the reservation process and mortgage process is as simple as possible. Our achievements have been rewarded with excellent reviews, our current scores with Google Review of 4.3 and a Trustpilot score of 4.7 – 86% being five-star reviews.
We recognise the unique needs and preferences of today’s buyers and have tailored our services to meet their expectations. Our first time buyers’ conveyancing journey begins when they interact with our Welcome Team, which is dedicated to ensuring the onboarding process is as smooth as possible. We take control of our processes and have refined them to suit both the work we do and our clients – innovation is at the heart of everything we do. We have continuously pushed the boundaries of what is possible in the realm of conveyancing. From guidance and support to timely communication and proactive problem-solving, we go above and beyond to ensure that every client feels valued, informed, and empowered throughout their homebuying journey. Our commitment to excellence extends beyond technology; it is reflected in every interaction, ensuring that first time buyers receive the care, attention and support they deserve.
AFFORDABLE HOUSING PROVIDER OF THE YEAR
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THIS AWARD WILL GO TO AN ORGANISATION THAT HAS SHOWN INNOVATION IN THE WAY IT DESIGNS, BUILDS AND MARKETS ITS PROPERTIES AS WELL AS OFFERING A VARIETY OF SERVICES WHICH CAN HELP FIRST TIME BUYERS ON TO THE PROPERTY LADDER.
Latimer is committed to prioritising the needs of first time buyers and creating quality, affordable homes for the future. Through its comprehensive shared ownership offering, it provides affordable, aspirational homes in desirable locations. At The Cocoa Works, its regeneration of the Rowntree’s Factory in York, first time buyers can secure a home with a mortgage deposit below £4,000. In London, first time buyers can own a property with an iconic Canary Wharf address thanks to Alta at Consort Place, with mortgage deposits from as little as £6,762.50. Latimer has helped 741 first time buyers on to the property ladder since April 2023, with 675 buying through shared ownership. It has also introduced measures to help make homes more affordable for first time buyers through private sale via its Deposit Stake, Deposit Boost and Deposit Unlock initiatives. Through continuous innovation, Latimer ensures it is always there to support aspiring first time buyers with options tailored to their needs.
Metropolitan Thames Valley Housing (MTVH) is a champion of first time buyers, offering all the help that people need to get on to the housing ladder. Its plan of action starts by raising awareness; its award-winning SO Resi Education Programme teaches young people about the options for buying a home, while SO In The Know podcasts give vital information for those further along the path. MTVH’s shared ownership brand, SO Resi, is focused on extending access to the scheme, working in partnership with developers and housing associations to deliver more new homes, as well as supporting the sales and marketing of other shared ownership properties through its SO Resi Partnerships consultancy arm. MTVH is constantly innovating to find new ways to help first time buyers – its ground-breaking SO Resi Plus scheme pioneered 1% staircasing, inspiring Government policy, while its new SO Flexi scheme offers first time buyers a convenient Rent to Buy option.
Plumlife Homes is a multi-award-winning shared ownership specialist which has provided affordable solutions to help people on to the property ladder and buy a quality new home for more than 25 years. Our homes are built to be adaptable to a family’s changing needs and are designed and fitted with energy-efficient devices to help save money and the planet. Innovation is part of the Plumlife DNA and we have found new ways to attract potential customers and service existing customers. We offer an end-to-end service following our service reorganisation and rebrand in 2022. With the organisation leading the way regionally for shared ownership sales, leasehold services and property management, we have restructured the business with three specialist brands to reflect our full-service offer: 1. Plumlife Sales (shared ownership and new homes); 2. Plumlife Property Management (facilities, property management and lettings); 3. Plumlife Move (shared ownership resales).
SNG (Sovereign Network Group) was formed in October 2023 following the merger of Network Homes and Sovereign. The new organisation manages 84,000 homes across London and the South of England. In addition to providing homes for various affordable tenures, including London Living Rent, SNG offers an achievable route into homeownership with new homes available to buy through shared ownership – from stylish urban apartments to aspirational family homes in the countryside. Supporting customers through their first steps into homeownership, SNG puts customers at the heart of everything it does. Demonstrating this, its innovative Homes and Place Standard sets the very highest criteria for affordable homes in desirable places to live. This quality benchmark, alongside SNG’s portfolio of standard house types, ensures homes are healthier, warmer and cheaper to run, in turn creating well-integrated, sustainable and sociable communities which first time buyers are proud to call home.
PRIVATE DEVELOPER OF THE YEAR
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THIS AWARD WILL FOCUS NOT ONLY ON THE DESIGN AND QUALITY OF THE PROPERTIES BUILT, BUT ALSO ON ALL ASPECTS OF THE DEVELOPER’S PERFORMANCE.
Barratt Developments is the country’s largest housebuilder. Barratt puts customers at the heart of everything it does, which is why it has been rated as a five star housebuilder by its customers for 15 years in a row. This is a record that no other national housebuilder can match. On top of that, it has won more NHBC Pride in the Job awards than any other housebuilder for 19 years in a row. In 2023, 99% of all Barratt homes were rated EPC A or B. Barratt champions innovation. Its industry leading Energy House 2.0, in partnership with The University of Salford, pioneers new homes for a climate-altered future. To tackle the affordability barriers that first time buyers face, Barratt has introduced Key Worker Deposit Contribution scheme, was the first housebuilder to back Own New Rate Reducer, and launched Kickstart, a shared ownership scheme in partnership with Legal & General Affordable Homes.
Epitomising excellence in design, construction and customer service, London Square is a leading developer in London’s housing market. Established in 2010, it has grown to become synonymous with delivering exceptional homes across the capital, with over 20 projects. Through Square Roots, an initiative introduced in 2021, London Square extends its commitment to affordability, offering shared ownership and rental schemes providing first time buyers with a new route to buying a quality home and setting higher standards in this sector. Sales staff are pivotal in realising the company’s vision, providing an exemplary service to prospective homeowners, as seen at its riverside project, Square Roots Lewisham. Dedication to customer satisfaction is evident through its In-House Gold Awards and NHBCA1 rating. The company actively fosters community engagement and organises events to bring residents together. This comprehensive approach reflects its firm commitment to excellence and community building in London’s dynamic and challenging housing landscape.
Weston Homes creates developments with a heart – superb places to live, built with the environment in mind and a high-quality specification inside and out. With a Gold Award for Customer Service, Weston Homes’ care for its customers is second to none – including well-designed sales suites, information on buying incentives, scheduled phone calls throughout the buying process and a named customer service co-ordinator post-completion. Modern methods of construction and a “fabric first” policy ensure every Weston home is highly insulated, warm, economical and future-proofed – and the company practices what it preaches, with an electrified company car fleet and a new HQ covered in 700 solar panels. Almost every home has a private balcony or winter garden, along with communal spaces ranging from landscaped roof terraces to riverside walks. Apartment blocks have hotel-quality foyers, and every home has flooring, a fitted wardrobe and a designer kitchen with appliances including a boiling water tap.
