Miller Homes’ fully-responsive website is not just an online tool, it’s central to their marketing strategy. All features on their website have been designed with the user in mind e.g: when searching for their new home, users receive actual properties for sale in the results and not just a list of the developments Miller Homes are building. Social media logins have been introduced and, once registered, users can choose to receive personalised plot alerts by email or SMS, save their favourite developments and book appointments. They will also be greeted with a personalised message on return visits and their most recently viewed properties will be displayed, alongside those that may be of interest. Miller Homes have ensured all content on the website is fully trackable, clear and engaging, by including lots of videos, interactive development plans, social sharing icons, galleries of photography, virtual tours, development fly-throughs and practical mortgage, Stamp Duty and Help to Buy calculators.
This award will look at the best property portals that offer clear, practical advice and easy navigation.