This award will go to an organisation that has shown innovation in the way they design, build and market their properties as well as offering a variety of services which can help first time buyers on to the property ladder.


One of the UK’s most forward-thinking developers, L&Q is committed to delivering 100,000 new homes. Creating the best possible homes for first time buyers, quality design and build are a priority; this is exemplified in schemes such as The Quarry, Erith, where award-winning architects, Studio Egret West, have created an innovative design concept driven by the site’s unique topography as a former quarry. Other recent major launches include Weavers Quarter, a joint venture with the local borough, leading the regeneration of Barking and forming one of London’s largest shared ownership developments. As well as shared ownership and Help to Buy, the team tirelessly invests in new means of helping first time buyers on to the ladder, with properties available through schemes such as London Living Rent. Marketing campaigns go beyond just selling homes. Instead, L&Q’s revolutionary PricedIn campaign is the ultimate informative guide for first time buyers.


Peabody has been building new homes in London for more than 150 years. Its mission is to help people make the most of their lives by providing good quality affordable homes, working with communities and promoting wellbeing. The new, larger organisation, created by the merger between Peabody and Family Mosaic, is working to deliver more new homes for low-cost rent and low-cost homeownership than ever before, as well as homes for those who can afford to buy outright. Peabody provides a variety of products and services to help people buy their first home, including shared ownership, Help to Buy and resale properties. The organisation helped 394 first time buyers on to the property ladder in the last year, and has ambitious plans to build 2,500 new homes each year by 2021. From initial enquiry to full completion of a new home purchase, Peabody offers outstanding customer service, with 95% of new homeowners recommending Peabody to others looking for a new home.


Thames Valley Housing (TVH) is a forward-thinking housing association unlocking new housebuilding opportunities in London and the South East. Through its diverse building model and range of partnerships, TVH builds over 1,500 homes each year, helping to make homeownership possible for thousands, all whilst growing the social fabric within its communities. TVH doesn’t just build affordable homes, but provides a combination of traditional rented housing, shared ownership, key worker and student accommodation. TVH also builds Private Rented Sector (PRS) homes through its subsidiary Fizzy Living, as well as homes for private sale through Opal, the first venture between a housing association (HA) and housebuilder, Galliford Try.
2017 saw the exciting launch of SO Resi by Thames Valley, its latest innovative approach to delivering more affordable homes to first time buyers, and has seen its shared ownership offering successfully rebranded. With Thames Valley continuing to grow its reputation for being innovative, ambitious and commercial, SO Resi was designed to enable the HA to find new ways of building quality homes, use new technology to achieve their goals, and keeping people at the heart of the business.