Many Time Out readers are not yet on the property ladder, but want to find affordable areas of London that have potential. As a result, their property section features development news, alongside articles with an eye on ‘where’s next?’ which reflect lifestyle interests as well as budget. After all, Time Out is all about making the most of the city! They feel their annual Shared Ownership Week special distills everything about their approach to property. The most recent example (September 2016) takes the reader on a journey: What is shared ownership? How does it work? Who buys through these schemes? What are the properties like? Where can I buy? Now I’m interested, what do I do next? Aware that first time buyers are not property experts, they use a range of devices – including Q&As with people from housing associations, maps and case studies – to demystify the process.