When a development marks the critical start of a major regeneration, it requires an exceptional and eye-catching initiative to market the first homes, especially when they are off plan. By installing Virtual Reality (VR) show apartments and creating downloadable versions through Augmented Reality (AR), Lovell Homes has surpassed its off-plan reservation targets at its landmark development Trinity Walk in South East London. The VR technology is easy to use. It is activated by an Xbox controller, a technology with which many people are familiar. Using the analog sticks, potential homebuyers can then ‘walk through’ a one and two bedroom apartment, which are displayed on a large, curved screen directly in front of them. Downloaded as an app, AR technology was also created to help buyers visualise the new homes to an even greater extent, as the technology enables the user to view the interiors and exteriors in 3D.
This award will be given to the most innovative marketing campaign that has been carried out using all forms of media. Enabling first time buyers to find affordable housing and have the most up-to-date and relevant information about government schemes and mortgage deals.