Newly formed in April 2018, Notting Hill Genesis is one of the largest developers of new build homes in London, providing customers with an extensive programme of new build shared ownership properties as well as private sale and Help to Buy. With a drive to build new homes that meet a wide range of housing needs at its core, this year Notting Hill Genesis established a dynamic new marketing campaign, successfully presenting a range of attractive homeownership products to carefully considered audiences, while raising awareness of its new sales brand. Using a combination of captivating content across digital, print and outdoor media, it was vital that the campaign made an impact, was jargon-free and connected with first time and other buyers, inspiring people to want to learn more about Notting Hill Genesis and how they could realise their homeownership aspirations. It delivered 123 reservations in its first few months.
This award will be given to the most innovative marketing campaign that has been carried out using all forms of media. Enabling first time buyers to find affordable
housing, government schemes and mortgage deals.