The design and content of the Larkfleet Homes website (larkfleethomes.co.uk) pay careful attention to the needs of first time buyers. The site includes mortgage and stamp duty calculators. First time buyers can work out quickly what they can afford. Detailed information of finance options and how to find them is presented clearly and concisely. Advice pages and information about schemes such as Help to Buy are tailored for first-time buyers. Navigation is easy. Buttons and links are clear and easy to see. Information is presented in plain English to make all the options and services on offer clear. Jargon busting pages offer clear definitions of finance and property terms. First time buyers can make informed decisions about their choices. Larkfleet Homes developments feature many properties suitable for first time buyers. Details of these properties and the help available to assist them in their purchase is clearly signposted for a perfect user experience.
This award will look at the best company websites that offers clear, practical advice and easy navigation for first time buyers.