This award goes to the company with the best show home allowing the buyer to see the property to its maximum potential, giving them a realistic insight into their new home.

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Broadway living | Alton Court

The interior design of the two-bedroom, two bathroom show apartment at Alton Court, Copley Hanwell W7, by Broadway Living, gives first time buyers a clear sense of what it would be like to live here and provides inspiration for the design of their own home. Vast floor-to-ceiling windows create a light and airy home; this is enhanced by the calming grey and green colour scheme that exudes style and is comfortable for day-to-day living. Touches such as striking copper tables and ceiling lights add drama and interest. A seat that incorporates a drawer, in a bedroom, and simple stone seating for guests on the balcony, are examples of how this home is practical as well as beautiful. Most of the furnishings and decorations were sourced from online companies or from modestly priced shops like Ikea, making it easy for buyers to replicate the flair and impact of the design with a modest budget.

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L&Q and The Anderson Group | The Quarry

A joint venture development by The Anderson Group and L&Q, The Quarry is an exceptional collection of 600 homes and a state-of-the-art three form-entry primary school, built on the former Erith Quarry site in the London Borough of Bexley. The contemporary homes and generous landscape have been designed with a distinct yet harmonised architectural appearance, taking aesthetic influence from the history of the site. Placing equal emphasis on open space, play, and the diversity and quality of housing, the new eco-development will be surrounded by woodland and will offer a 3.35 hectare ecologically rich grassland area. With the properties in this multi-phase project being marketed off plan, a purpose-built three bedroom show home has been constructed – a fully-functioning practical indicator of the innovative design, layout and quality a buyer can expect from their potential new home.

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Magna Homes | Magna Riverside

Magna Riverside is a luxury conversion development, offering 17 lateral apartments in an impressive waterside location. Situated within the historic commuter town of Godalming and offering a superior specification throughout, The Mayfair Collection brings a touch of glamour to the first time buyer market. The inspiration for the one bedroom show home came from the opulence of the most exclusive and expensive locations in London. The area of Mayfair is synonymous with luxury and the aim was to bring this to a first time buyer audience at an affordable price. This was replicated on a budget, sourcing materials which a first time buyer could imitate. The apartment gives first time buyers an insight into how to make the most from a small space and let their apartment reach its full potential.

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Peabody | Merchants Walk

Merchants Walk is a stunning collection of modern apartments designed specifically with first time buyers in mind, providing high quality, well designed homes at an affordable price point in a prime East London location.
Collaborating with leading consultancy, Suna Interior Design, the show apartment design reflects the aspirations of a first time buyer, striking a balance of urban appeal and luxury finish. A neutral palette combined with rich materials helped to achieve a high end feel on a first time buyer budget, and with clever design, were able to utilise readily available resources to maximise the impact of the apartment, whilst remaining within a first time buyer’s financial reach.
Peabody have created a show apartment at Merchants Walk that a purchaser is able to affiliate themselves with, and aspire to, whilst also ensuring that the layout of the space is addressed to allow a purchaser to envisage living in the apartment themselves.

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Plumlife | Poets Place

Poets Place, a contemporary new development located in Levenshulme, Manchester, featured a stunning show home which was aspirational, yet attainable within a ftb budget. The charming two bedroom semi-detached show home was a fully-furnished, ready-made family home which perfectly captured the traditional craftsmanship of modern living on the outside, yet with the beautiful and most affordable design and stylish décor on the inside. Every detail was taken care of by the experts from Woodward-Kelly & Co giving the customer a realistic insight to life in their new home. The design was inspired by Manchester, with artwork purchased from local artists. Modern furniture was purchased from affordable high street shops allowing buyers to relate to the designs and feel. Light coloured carpets and fabrics added a feel of warmth to the home. Poets Place gave a unique blend of contemporary design and modern specification which gave uniqueness, individuality and personality.

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Taylor Wimpey East London | Chobham Manor

A world-class setting deserves the ultimate show home, and Taylor Wimpey East London has certainly delivered with its stunning three bedroom apartment at Chobham Manor. The in-demand development is a key part of the post-2012 Olympic Games legacy at Queen Elizabeth Olympic Park, in Stratford – something which adds extra pressure when designing a show property. Happily, Taylor Wimpey has risen to the challenge and created a spacious showpiece home with a layout that’s proved to be a massive hit with potential purchasers. And its choice of interior designer for the flagship development’s show apartment was as inspired as the property’s impressive design, with Taylor Wimpey enlisting its long-time collaborator Derek Taylor, star of TV’s 60 Minute Makeover, to work his magic. Derek’s savvy styling provides potential purchasers with the inspiration they need to create their perfect retreat at Chobham Manor.

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