Metro Property is now an established leader in first time buyer coverage and this weekly property section reaches more than 1.8 million readers and more first time buyers than any other national newspaper. Its award-winning features include: weekly exclusive first time buyer case studies; New Build News pages, keeping househunters abreast of the latest launches; and the popular My First Home series, in which celebrities chat about their journey on to the ladder. Now, there are also frequent first time buyer specials, giving in-depth insights into the first time buyer market. One secured an exclusive chat with the housing minister, just before the introduction of London Help to Buy, and was first to announce a groundbreaking first time buyer scheme by Weston Homes. Meanwhile, a new weekly finance column gives straightforward mortgage advice. As well as inspiration, there’s aspiration, too. Readers can drool over the Property Porn pages, while a new lively Home section features more stylish interiors than ever before.
This award is looking for the best news outlet that provides helpful and useful information, either in print or online, to help first time buyers on to the property ladder. The coverage must reach out to at least 1,000 readers and should provide regular articles aimed to those looking to buy their first home.
First time buyers often look to the media to help them make informed purchasing decisions. It is therefore the responsibility of the team of writers and the editorial team to provide accurate and relevant information through their coverage.
Judges will also be looking at:
A variety of news articles offering details of relevant first time buyer issues Visual appeal
Inspirational stories designed to encourage readership from a FTB audience