This award is looking for the best news outlet that provides helpful and useful information, either in print or online, to help first time buyers on to the property ladder. The coverage must reach out to at least 1,000 readers and should provide regular articles aimed to those looking to buy their first home.

First time buyers often look to the media to help them make informed purchasing decisions. It is therefore the responsibility of the team of writers and the editorial team to provide accurate and relevant information through their coverage.

Judges will also be looking at:

A variety of news articles offering details of relevant first time buyer issues Visual appeal
Inspirational stories designed to encourage readership from a FTB audience

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METRO - supplement 2017

Metro Property is now an established leader in first time buyer coverage and this weekly property section reaches more than 1.8 million readers and more first time buyers than any other national newspaper. Its award-winning features include: weekly exclusive first time buyer case studies; New Build News pages, keeping househunters abreast of the latest launches; and the popular My First Home series, in which celebrities chat about their journey on to the ladder. Now, there are also frequent first time buyer specials, giving in-depth insights into the first time buyer market. One secured an exclusive chat with the housing minister, just before the introduction of London Help to Buy, and was first to announce a groundbreaking first time buyer scheme by Weston Homes. Meanwhile, a new weekly finance column gives straightforward mortgage advice. As well as inspiration, there’s aspiration, too. Readers can drool over the Property Porn pages, while a new lively Home section features more stylish interiors than ever before.


TIME OUT LONDON - supplement 2017

Many Time Out readers are not yet on the property ladder, but want to find affordable areas of London that have potential. As a result, their property section features development news, alongside articles with an eye on ‘where’s next?’ which reflect lifestyle interests as well as budget. After all, Time Out is all about making the most of the city! They feel their annual Shared Ownership Week special distills everything about their approach to property. The most recent example (September 2016) takes the reader on a journey: What is shared ownership? How does it work? Who buys through these schemes? What are the properties like? Where can I buy? Now I’m interested, what do I do next? Aware that first time buyers are not property experts, they use a range of devices – including Q&As with people from housing associations, maps and case studies – to demystify the process.


WHATHOUSE? - supplement 2017

WhatHouse? is a free-of-charge print supplement to, the UK’s leading specialist new homes portal. The newspaper was launched in December 2013 and they now produce 10 issues a year (monthly February-June and September-December, with bimonthly summer and winter editions), with a typical pagination of 56-72 pages. Some 285,000 copies are printed of each edition. The newspaper covers a wide range of property types and prices, with regular coverage of subjects of particular interest to first time buyers, in special features or supplements, as well as in regular regional and topic spots. Expanding on the newbuild speciality of the portal, the newspaper also embraces re-sale homes and rental markets, as well as monthly columns for topics such as mortgages, interior design and gardening, across a broad budget spectrum. Supplements in 2016 have included affordable homes and first time buyers, as well as buy-to-let, retirement and their own diverse WhatHouse? Awards.