This award is looking for the best news outlet that provides helpful and useful information, either in print or online, to help first time buyers on to the property ladder. The coverage must reach out to at least 1,000 readers and should provide regular articles aimed to those looking to buy their first home.

First time buyers often look to the media to help them make informed purchasing decisions. It is therefore the responsibility of the team of writers and the editorial team to provide accurate and relevant information through their coverage.

Ham & High Property

Ham & High Property, part of local newspaper Hampstead & Highgate Express, is a print supplement and micro-site all about property, interiors, and gardening in and around Hampstead and Highgate. This is one of the most affluent parts of London, and therefore often out of first time buyers’ reach. This does not mean we don’t cover the topic, however. We know that many of our readers will have children hoping to get on the ladder and keen to understand how they can help them. Not only have we written ‘How to buy your first home’ guides, we regularly report on government changes affecting first time buyers, and offer comment on the issue.

Metro Property

An established leader in first time buyer coverage, Metro’s weekly Property section reaches 1.93 million readers and more first-time buyers than any other national paper. Its award-winning features continue: weekly exclusive case studies, the popular My First Home series, in which celebrities chat about their first steps on to the ladder, and all the latest news about development launches. It has also considered whether Philip Hammond’s Stamp Duty changes will benefit first time buyers, with comment from a range of industry experts, and published a four-page guide to less traditional routes to homeownership, as well demystifying shared ownership and Help To Buy schemes. There have been features about first-time buyer hotspots, as well as ways to get on the ladder with a deposit as small as £5,000. Written in Metro’s accessible and jargon-free style, Metro Property provides a lively, entertaining mix of information and is a must-read free resource for every aspiring homebuyer.

Square Mile

Property has long been a cornerstone of the Square Mile brand. The majority of our readership are City professionals in their 20s and 30s, many of whom are looking to step on to the property ladder for the first time and are looking for guidance on how and where to buy in an increasingly crowded market. Through our website and property newsletters, we promote a range of stylish properties with easy access to the City. Due to our uniquely tailored audience, we can ensure these properties fit with both their budget and their workplace.