This award is for an apartment suitable for a first time buyer which is affordable and also offers excellent design flair both inside and out.

Broadway Living | Alton Court

The two bedroom, two bathroom show apartment at Alton Court, Copley Hanwell W7, by Broadway Living, showcases the high quality of the new homes that are regenerating the Copley Close estate in Hanwell. This beautifully designed home has everything a first time buyer needs: plenty of space, great design and a convenient location within easy reach of central London, combined with affordability. Extending to 798 sq ft, the space is enhanced by a large balcony. The open-plan living space features vast floor-to-ceiling, triple glazed windows that flood in natural light to create a peaceful, cosy and energy efficient home. Timber-effect flooring, full-height tiling in the bathrooms, linear oak internal doors and recessed spotlights in every room are examples of the excellent specification that make this home exceptional value for a first time buyer. Prices start from £430,000 with Help to Buy or shared ownership available.


According to Halifax, a first time buyer in the capital needs a deposit of around £106,000 (or 23%) to buy a new home, making homeownership out of reach for most Londoners. At Clarion Housing Group’s East City Point, however, a new apartment can be acquired with a deposit of less than £7,000 – with no compromise on standards or quality. All of the 43 one and two bedroom apartments and duplexes offered within the development’s The Atrium building offer high-quality interior design and facilities, as well as access to both inside and outside communal spaces with panoramic London views. The development also benefits from excellent transport connections, with the Canning Town interchange providing access in minutes to the City of London, Canary Wharf, Stratford, the West End and London City Airport via the Jubilee Line and the Docklands Light Railway. When the Elizabeth Line arrives in December, those connections will improve even further. Starting prices at time of launch: £115,500 for a 35% share of a one bedroom apartment, full value £330,000.

Higgins Homes | Clissold Quarter

At Clissold Quarter by Higgins Homes in Stoke Newington, first time buyers have a great choice of one, two and three bedroom apartments located a short distance from three underground stations, as well as the open space of Clissold Park. Using London Help to Buy, the one bedroom apartments can be purchased for £285,300 (FMV: £475,500). From 544 sq ft and with all high specification fixtures and fittings included as standard within the sale price – and not as an optional extra – the homes offer exceptional value for money. There’s no compromise on space either, with storage exceeding Lifetime Homes standards and all homes featuring private outdoor areas. Buyers also benefit from access to a car club, new communal gardens, allotments and a new community centre. Local buyers are prioritised with sales on multiple homes and overseas buyers restricted. Most of the two bedroom apartments are priced under the £600,000 price limit for London Help to Buy.

Joseph Homes | 43 Durnsford Road

43 Durnsford Road provides a design-led collection of 20 loft style studios and seven one bedroom apartments in Wimbledon, ideal for first time buyers. The properties combine innovative, space-efficient layouts and a contemporary urban specification to create modern homes for purchasers who care about style as well as value for money. Carefully converting a former office building, acclaimed architecture studio Alma-nac has created a cutting edge design with clever features that creatively maximise the use of space. The apartments represent excellent value for money in what is a sought after SW19 location where affordable first time buyer options are otherwise limited. All of the homes were available through Help to Buy, giving first time buyers an added boost. The two final units to be sold in December 2017 were able to reap maximum benefit from the abolition of stamp duty on properties up to £300,000, being priced at £295,000.

Lovell Homes | Trinity Walk

The two bedroom show apartment at Trinity Walk is the first show home to highlight this superb collection of apartments by Lovell Homes, just a mile from the new Crossrail station in Woolwich. At 1,006 sq ft, the show apartment, also wheelchair accessible, is completed to a high specification, with many elements considered a rare find in a first time buyer home, such as a separate utility room which can be repurposed as a home office space. The availability of two bathrooms and bedrooms of large and equal size means this home is ideal for two friends wishing to purchase together. Already offering an affordable option thanks to the availability of London Help to Buy, Trinity Walk’s location (Zone 4) means first time buyers can get even more for their money compared to buying in the capital, without compromising on great transport links. Prices for a two bedroom apartment start from £278,000 with London Help to Buy (full market value £420,000).

The Guinness Partnership | Electric Quarter

Electric Quarter is a collection of 133 one, two and three bedroom apartments at Brixton’s iconic Loughborough Park, all available with shared ownership. Ideal for first time buyers, these brand new homes by The Guinness Partnership are located in an excellent Zone 2 hotspot, and start from just £85,000 for a 25% share. The new development of shared ownership apartments brings the total number of affordable homes at Loughborough Park to 487, including those for social and affordable rent. Brixton is in the heart of South London and has become a go-to hotspot for many, from foodies and clubbers to artists and rockers – these apartments are ideal for the first-time buyer market.